Bollywood directors are forced to portray coyness and sensuality instead of sexuality because of the society in which they operate. In India, open affection is frown upon, ex. Richard Gere was put to task and effigies of his likeness were burnt in the streets because he gave one of India's popular actors a kiss in the cheek while bending her backwards. If they are were allowed to depict people have intimate relations on film, they would go for it in droves to add to their bank rolls but then again once can argue that their movies still do well without it as does Nollywood. The latter still hasn't gotten showing intimacy with or without clothes in a comfortable light. The writing doesn't allow for easy communication because the words are so heavy laden with cliches and forced sentiments and the actors are extremely stiff in expressing themselves because of being raised in a society where affection is kept for the inner room. Nollywood has a long way to go in this area, a very very long way.