ADDENDUM: Abeg, forgive me for talking so much but there was a question I wanted to ask raskimono that slipped my mind when I was writing my last reply... ras, as you've been saying that the revenue from theatrical distribution is too good to miss and it is the future, I'm assuming that your conclusion is based largely on the gross of runaway "hits" like The Figurine and Ije: The Journey. My question: do you know the net profit of those movies? Is that something you factor into your analysis? What was the budget for Ije? Obviously it's hard to get a definitive answer to that question, but do you have access to even an estimated figure? I've read that it was $2.5 million... which is obviously bullshit. I remember Angela81 saying at some point that it was $500,000. (Angie, if you're reading this, please feel free to confirm or correct.) But in any case, if we're to assume that it is $500,000 (roughly N75 million), do you think that a gross of N47 million in 4 months is something that Nigerian producers should *really* be excited about? Likewise, The Figurine... There's controversy over what the actual budget was, but they say it's N50 million (it's almost certainly less than that, of course), and its gross was something like N25 million, right? Are these movies actually making their money back? Of course, there's still revenue to be made from the home video release... And I must emphasize that these grosses are definitely nothing to sniff at, given the extremely limited number of screens. But it brings us back to what I said at the very beginning of this discussion: until there are many more cinemas than we presently have, it's hard to tell how profitable these movies truly are.