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CNN.com: What's Next for Nollywood?

Discussion in 'FILMMAKING, INDUSTRY, TECHNOLOGY' started by rudeboy, Nov 17, 2010.

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  1. takestyle

    takestyle Well-Known Member

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    ADDENDUM: Abeg, forgive me for talking so much but there was a question I wanted to ask raskimono that slipped my mind when I was writing my last reply...

    ras, as you've been saying that the revenue from theatrical distribution is too good to miss and it is the future, I'm assuming that your conclusion is based largely on the gross of runaway "hits" like The Figurine and Ije: The Journey.

    My question: do you know the net profit of those movies? Is that something you factor into your analysis?

    What was the budget for Ije? Obviously it's hard to get a definitive answer to that question, but do you have access to even an estimated figure? I've read that it was $2.5 million... which is obviously bullshit. I remember Angela81 saying at some point that it was $500,000. (Angie, if you're reading this, please feel free to confirm or correct.)

    But in any case, if we're to assume that it is $500,000 (roughly N75 million), do you think that a gross of N47 million in 4 months is something that Nigerian producers should *really* be excited about?

    Likewise, The Figurine... There's controversy over what the actual budget was, but they say it's N50 million (it's almost certainly less than that, of course), and its gross was something like N25 million, right?

    Are these movies actually making their money back?

    Of course, there's still revenue to be made from the home video release... And I must emphasize that these grosses are definitely nothing to sniff at, given the extremely limited number of screens. But it brings us back to what I said at the very beginning of this discussion: until there are many more cinemas than we presently have, it's hard to tell how profitable these movies truly are.
     
  2. sidney

    sidney Well-Known Member

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    No-one is denying that. I know Tchidi personally and of course he always aims much higher than others. But some others don't. And just because those other don't, doesn't mean that are not smart or not capable of aiming higher. They chose not to, which in itself, can be considered an intelligent choice depending on what their target audience is.

    And thank you for posting with full spelling in complete sentences... And I am not being sarcastic at all!! I truly appreciate when people take the time to write clearly... :fing02:
     
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  3. takestyle

    takestyle Well-Known Member

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    And frankly, as much as both Izu's and Tchidi's movies are smarter than most of the product coming out of Nollywood, neither of them makes "intellectual" films either. (I think Tchidi more than Izu does approach intellectualism with the philosophical questions that underpin his better screenplays... But it's never presented as an overriding feature as such.)
     
  4. wendydoks

    wendydoks Chickala si odeshi

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    LOL i didnt realize i did. buhahaha...dnt get used to it. oops!

    my bone of contention with wat someone said here and some pple r sayin on here is that, NOLLYWOOD movies lack intellect while NIGERIAN MOVIES dont. that is a sweeping generalization i refuse to ignore. and to add insult to injury, they created two seperate entities under the nigerian movie industry just to make stoopid points thereby trashing nollywood and every one in it that works hard to make a difference in the industry. so yes, someone is denying the fact that Nollywood movies have some intellectual and social concsious movies.


    *stupid. you r really punishing me here. i mean, *are. LOL
     
  5. sidney

    sidney Well-Known Member

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    Wendy!! What happened to the fully spelt out words?!!? :gnash....

    You were making such progress!
    :sign0042:
    :indif
     
  6. wendydoks

    wendydoks Chickala si odeshi

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    hahaha...i am working on it sir, i am. Laughing Out Loud....
     
  7. zippy

    zippy Member

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    Stop talking and shoot a movie guys

    You guys should stop talking and go and shoot a movie....
     
  8. rudeboy

    rudeboy Well-Known Member

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    smokin: Zip it up, Zippy! You need a script before you shoot a movie, how about that Zippy?
     
  9. Angela81

    Angela81 Well-Known Member

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    yes 500,000. I am not sure how much she ended up spending on marketing. but even if Ije made all that money, it is going to be shared by the production and silverbird. 50/50 first week, 70/30 second week and subsequent ones. Unless they managed to swindle a better deal out of them.
    there is no way ije or figurine are breaking even in Nigerian cinemas. Ghana cinema culture is even worse. That is why I love what Jeta and Leila do by adding an international element hoping to make it into a broader market.
    I do think filmmakers need to start making 50% "domesticated" movies and 50% intellectual movies which can travel out our localities too.
     
  10. takestyle

    takestyle Well-Known Member

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    Good point... To be honest, I had not even factored in the theaters' split of the gross. So a movie like Ije would probably have to gross something close to N150 million in the theaters (including estimated cost of promotion) before it even starts seeing a profit. That sort of confirms my general feeling of the theatrical release functioning (at least for the time being) as a loss leader, an elaborate promotion for the home video release. At least all those people who have been hearing for months about the sensation surrounding the movie but didn't have access to it in theaters will probably be chomping at the bit to pick up the DVD when it comes out. So it could end up being a massive home video hit as well (providing the same effort is put into promoting the DVD, of course).

    As for the necessity of Nigerian filmmakers adding an "international element" so as to exploit foreign markets, I'm not sure what that means... I mean, I compare Jeta's Amazing Grace to Ije and The Figurine (nether of which I've actually seen, but just judging by the bits of them I've been exposed to) and I don't see how Jeta's film is more "international" in terms subject matter or production value. Hell... I would reckon that Ije and Figurine actually are better films in that regard. I don't know how Jeta did it, but he really lucked out with that...

    Oh wait... I forgot that Nick Moran was in Amazing Grace... That's what we mean by "international element," right? Yeah... That's been discussed, but I still feel of two minds about it. I understand the practicality of it, but I'm uncomfortable with the idea of African cinema needing to depend on foreign stars to find an audience ("doing a Sarafina" is what I used to call it). Somehow, it just makes everything feel less authentic to me, bringing in outsiders to impersonate Nigerians and Ghanaians.

    (Hmmm... You know, it just occurred to me though, that that's why Caroline Chikeze is in Inale... Silly me, I hadn't thought about it in those terms. How's Jimmy Jean's presence worked out for Leila so far?) (Not being rhetorical or sarcastic... I actually want to know).
     
  11. fab7

    fab7 Member

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    you don't beleive $2.5 mil was used to make ije but you beleive $1.5 mil was used to make sinking sands,well that is your opinion,but let me ask you do u know how much was used to promote that movie,that movie was heavily promoted,factor that in plus the post production cost aswell,actually i initially heard it was a $600,000 budget movie, and that was before post production and promotion,so can you now see how it came to be estimated to be about $2.5 mil.
     
  12. Angela81

    Angela81 Well-Known Member

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    my dear friend. where did you see me say I believe 1.5 was used or that I said 2.5 was not used on another? 2.5 was not used on Ije, now I you've heard me say that. post production cannot be over 1 million if production is at 600,000. we all have line produced before and that line is non existent. When the movie advertised for cast and crew in LA, it said deferred pay or no pay. so where did the 2.5 go? neither did the movie have any hollywood stars, publicity in Nigeria cannot be over 500,000 either. I think Chineze is smarter than that to put all that money into advertising in Nigeria when she knows she may not make it back.

    i don't think 1.5 was used on sinking sands either because i heard from a good source inside SAG it was 1million, and marketing I don't see going into 500,000. they used a real hollywood star, built a set and jetted over 10 crew members into Ghana kept them for 6 weeks, their 1million I can consider.

    that being said. if 2.5million was used on Ije, then it has flopped big time because there is no way she will make that back if she does not get a studio to buy it and she does not have a studio to buy it and no studio will pay that kind of money for non bankable actors, neither can she gross that in cut throat independent theaters. the figures just don't look good. Ije has traveled festivals over 2009, if anyone really wanted to buy it, they'd have bought it a long time ago. maybe she needs a proper Hollywood connection to help her pull some strings.

    Please don't bring Sinking sands in here to make any comparisms. Its not about Genny and Leila as is what you are trying to imply here. this is a business thread. Leila and Genny both are doing great in their careers. genny was on CNN leila was on BBC and reuters. we are talking recouping in theaters.

    the issue here is that, Nigerian cinemas and other independent cinemas are not viable places to look into recouping an over 200,000 investment.
     
  13. Angela81

    Angela81 Well-Known Member

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    I hear Ghana is in a storm about the movie and if BBc and Reuters could find their way there with distribution already from neoclassics, I am sure Jimmy is helping. Vivendi distributed Amazing grace. Yes Nick Moran was in it. I know what you mean, but look closely at Hollywood films. they do it also. They use almost every nationality in their films and change titles to market in places like Japan all.
     
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  14. wendydoks

    wendydoks Chickala si odeshi

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    so...are u implying dt BBC and reuters are bigger than CNN? cos dt fyi came outta nowhere...i am jes sayin :confused:
     
  15. Angela81

    Angela81 Well-Known Member

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    errrr. please highlight the line where I said that. I said both women have been spotlighted. stop making it about them. you this wendy, are you like a 6 year old or something? you are very irritating.
     
  16. fab7

    fab7 Member

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    angie are u that sensitive,please can u specify where i was implying anything about genny and leila,rather u are the one trying make comparisms here,i only used sinking sands for two reasons,firstly because it was a movie with a budget that tops what is used in home movies,secondly i used it because of how recently u have been raving about it,now haven said that,how do u know if chineze haven't found a distributor,i am asking because u seem to be almost sure that she won't be able to get a dsitributor as a result of not having bankable actors,now i know u know heard about the kenyan movie malooned,malooned had no bankable actors that would excell a movie even in nollywood but the movie got a distributor and sold its international distribution right for $2.5 million,so please my dear let the race end first before u declare the winner,remember she has a strong financial backing and as such can spend as much as she thinks would properly and heavily showcase her movie,also mind u that producing here in our continent is much more cheaper than producing in the US,chisom ozlee the producer of the lost maiden confirmed this after recently producing one of her upcoming movies here in the united states,and yes it is a fact that producing a more here in the united states is costly as producing a movie back at home,trust me if ije was shot in nigeria they woundn't have used as much as the did producing it in the US.
     
  17. wendydoks

    wendydoks Chickala si odeshi

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    hahaha....and u r not? the truth can also be irritating. u havnt said wat is itching u yet.
     
  18. Angela81

    Angela81 Well-Known Member

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    1. I can tell you why Chineze announced via imdb that Ije cost 2.5million. it is a distribution strategy MOST independent films use. I don't fault her for it. I just made a point that the line does not sound believable. 600,000 in production and 1.9 in post?

    2. who ever said producing a movie at home is cheaper than the states told you a big lie. Producing in the states is way cheaper than at home. you can do deferred pay, get things for free, like fuji sends you end stock for free like crazy, competitive rates because the service providers are over flowing et all. any serious filmmaker will tell you that. More over, Ije was a student film and had so many things for free. I live in LA, I work in the industry, i know what I am talking about. you can't even afford find a proper sound stage at home or equipment. Like they said, sinking sands had to fly in all their equipment, can you imagine how much such a thing will cost? i can point out some great movies to you shot in the states for 5000. spend some time on craigslist and mandy.com. you'll see what I am talking about.

    3. I saw malooned, and via your post, I did some search and saw it was bought. BUT, it opened at a buying and prestigious film festival. Zanzibar. Like I said, Ije has to gather its steem of interest at a prestigious festival where buyers go. So far, note what I said, so far it hasn't. Neither has the figuirine. More over, Malooned is not Ije. I have not seen Ije, but I am willing to bet its a more "innocent" movie than Ije. Ije is a very ambitious in your face film from what I hear. but you are right. no judging until the race it over. But, is she a business woman who can wait 3 years or an independnet independent who does not mind? let us also not forget that, Kenya is a strong country for filmmaking and filmmaking connections. just like south africa which gets all its films distributed. kenya has some great sales agencies too. do we have any in Nigeria?

    4. I think we are all allowed to rave about movies we like. no?

    5. having a strong financial backing only makes you spend more money. A good filmmaker knows not to spend his own money on marketing or P and A. That is what a distributor is for. you are only increasing your budget and decreasing your profit margin. That is why you have sales agencies who do that for you. So you plan from the start and have a sales agency on your side before you even go on set. That is why a lot of independent filmmakers are broke.

    6. our film makers need education and exposure.
     
  19. Angela81

    Angela81 Well-Known Member

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    since you know what itching me, we can call it a night. i thinks its past ya bedtime
     
  20. wendydoks

    wendydoks Chickala si odeshi

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    Good morning grandma
     
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