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Corporate sponsors for Yoruba film

Discussion in 'MOVIES IN AFRICAN LANGUAGES' started by blackpearl, Jun 25, 2011.

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  1. blackpearl

    blackpearl oloju come and do

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    Law Union and Rock Insurance Plc, a Nigerian Insurance company, has demonstrated support for the Nigerian movie industry, Nollywood, by throwing its weight behind the production of a Yoruba movie, ‘Aya Alaya'.


    According to a brief from Total Films, the production house behind the film, "The insurance company decided to support the movie because it celebrates Nigerian women."

    In addition, "recognising the fact that good content movies are veritable tools to preach social and moral rejuvenation, the company sees its support for the production of the movie as part of its corporate social responsibility."

    The brief also reveals that this development is a good omen for Nollywood, and it is hoped that more corporate organisations will follow suit.

    ‘Aya Alaya' is the story of a woman whose aura turns around the fortune of any man that comes her way. Things go awry in her first marriage when she is set up by a girl who is desperate to get her husband.

    How she survives is what makes the movie intriguing and compelling. The movie parades actors and actresses including Funsho Adeolu, Doris Simeon, Mosun Filani, Femi Oriyomi, Lizy Anjorin, and Baba Suara.

    According to Femi Oriyomi, one of the actors in the movie, "What Law Union and Rock Insurance has done, by supporting the production of ‘Aya Alaya' is what we have been clamouring for in Nollywood. We hope other companies will [emulate this] kind of gesture and give more support in form of commercial endorsement and sponsorship of our movies."



    Corporate sponsors for Yoruba film
     
  2. vince

    vince Well-Known Member

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    I was about to open a thread to inquire if there is any new major yoruba movie project in the works before i saw this thread. 2011 has been pretty uneventful so far when it comes to major projects in the YMG camp. Good to hear about this one and i hope that more major works are in the pipeline.grinning::)
     
  3. vince

    vince Well-Known Member

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    Hmmm. On second thought, whether this movie here proves to be a major work or just another VCD release level work remains to be seen. The poster design does not look major in any way, to begin with. The article did not state if it will get a cinema release either.
     
  4. Hambolaj

    Hambolaj Member

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    It is indeed a very welcome development. Let's wait and see how other big companies emulate this great good gesture.
     
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