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Global cash crunch hits Nollywood

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takestyle

Well-Known Member
ts, i have advised you against arrogating so much knowledge to yourself, but you are obvioulsy not interested in changing.

and so you spoke to ´some producers and they debunked samuel olatunji's story and they told you it was a lie. tell me, and so what?

have you stopped to think that perhaps, some other producers other than the ones known to you also did give samuel the information he wrote about?

or haven't you witnessed situations where pple tell different things to different pple eg, i remember once on this board olof reported st obi was married and khamilion or obude(forgive me pls for the names mix up) almost picked an online quarrel with olof becos he claimed to have spoken to st obi and st obi denied ever being married. meaning, st obi= different tales to the different pple involved.

why shd what you believe or have confirmed to be true law here?

the same percentage of doubts a typical samuel's interview carries, same ur carries also for you are both falleable human beings.
i never claimed to be anything other than a fallible human being.

i actually thought twice about even publicizing information that was relayed to me in private conversations (especially since good taste would not allow me to publish the names of my informants)... in the end, i decided to throw it out there, just to have an alternate view of the events on the record.

in the end, i'm happy that you are questioning the veracity of my claim... i personally question just about everything i hear or read and i encourage other people to do the same.

(of course, it seems that same sense of reasonable doubt is not extended to Olatunji despite his demonstrated track record of shoddy reporting.)

in fact, i fully entertain the possibility that my informants might be misinformed or even lying... who knows? maybe in the end, Olatunji's account will be proven to be the accurate one. we can only watch and see!

but to be honest... if you told me to choose between believing accounts given to me by astute observers who are actually active in the field and have established relationships with the marketers or a guy whose main reputation rests upon attributing blatantly fabricated quotes like "My bum-bum is exclusive" and "My ikebe is super" to the hapless actresses he interviews...

...Well, let's just say that i know which one i am more likely to find credible.
 
interestingly enough, i made some phone calls over the weekend and i pretty much confirmed what i already strongly suspected: Samuel Olatunji is completely talking out of his arse and most likely did not even interview a single informed person for this article.

in brief, here's the deal:

the long-talked-about "new framework" is finally being rolled out (more on that later) and so EMG producers who have a bunch of completed movies in the can are waiting for the framework to fully come into effect before they release them so that they don't get lost in this transition period.

that's the reason why, as some have noted, the EMG market seems extremely sparse.

in the meantime, in order to keep the money coming in, marketers have opted to turn their efforts more towards the Ghanaian market because Ghana has

a) an enthusiastic audience
b) less expensive star actors
c) perhaps most importantly, a similar framework to that being instituted in Nigeria already in place

so the whole so-called "Ghanaian invasion" is just a downtime maneuver that's been undertaken while the Nigerian market restructures itself (and if this new framework really takes off, there will be BIG changes to come)

i was told that Samuel Olatunji's pieces are usually ridiculed or outright ignored, as he doesn't really even understand the industry that he is supposedly writing about (that was just one person's opinion, though)
Not to say I am right but I have heard the same thing among other sources. What is undeniable is that Ghana and other African countries have the framework that Nigeria will implement next month.

I also heard that sales in Ghana for Nigerian movies outpace sales in Nigeria and it has nothing to do with disinterest from Nigerian audiences. It's a case of piracy which in Nigeria is a result of lack of National distribution which the new framework will reduce.

If sales are more in Ghana, because piracy is less, it makes sense to use more Ghanaian actors. If my understanding is right, the marketers only release movies in markets in Lagos, Onitsha and Aba and everyone has to go there to buy the movies. No wonder Naija is a safe haven for piracy.

The guy I spoke with said it's a pity the govt. had to step in to create it because the music industry did it without govt. intervention. The music industry was like the movie industry until Kennis music and co. came in and instituted nationwide delivery. Album sales quadrupled overnight and they cut piracy down in the process. Here's hoping the same thing happens to the movie industry.

It's not the marketers fault though. They just did not have the necessary funds to do it. But to go back to TS, it's the same reason I heard for the lack of releases. But I don't think that stops them from using Ghanaian actors after the framework because Ghana is the second largest market for Naija movies. It is common sense to put them in the movies.
 

takestyle

Well-Known Member
raskimono -

yeah... one of the sources i spoke to also compared the regulations to those that led to the expansion of the music industry and expressed disappointment that the movie industry was unable to organize itself without external intervention as the music guys did.

like you said, of course, it's not to say that this particular account is the correct one, but it's worth pondering... especially since (IMHO) it sounds a lot more realistic than Olatunji's story.

in the end, people will believe what they want to believe.
 
The migration to ghanian market started,even before the ban of EMG stars(2004),making it atleast 4 YEARS ago,but without the ghanian stars.The marketers wanted to penetrate the ghanian market with nigerian stars only,but that was stopped by the ghanians.The ghanians probably made a very astute deal with the EMG marketers to use ghana actors if they want to have access to their market,hence the high rise in number of EMG homvies with ghanian actors,a trend that is fairly recent.
So,as you can see,the validity of Olatunji's article is still intact.
In the highlighted portion; you really think that. If they made a deal, why is it those 4 actors they keep using; you know the stars of Beyonce the President's daughter which was huge in Naija. Surely, if they struck a deal, it would be for more than those 4 actors.

It's simply a case of chasing the money. We make more movies. We pay more. The EMG is not in trouble over 4 actors. Am I wrong ? Is it not just Nadia Buari, Jackie Appiah, Van Vicker and what's the last guy's name. This immigration of talent happens everywhere in the world. It's no big deal. More props to them.
 

vince

Well-Known Member
The number goes beyond just 4.

Here is a list:

1)Nadia Buari
2)Van Vicker
3)Kofi Adjorlolo
4)Ecow Smith Asante
5)Jackie Apiah
6)Ana Ama McBrown
7)Yvonne Nelson

Majid is still reluctant to join the bandwagon,but as soon as he makes up his mind to join,numero 8.

Those are the ones i know,and i am sure i left quite a few out.These are not mere wakapass actors for wakapass roles,they are the top Ghanian stars who get leading roles in EMG flicks.And who says that the number will stop at 7 or 8?
raskimono said:
If they made a deal, why is it those 4 actors they keep using; you know the stars of Beyonce the President's daughter which was huge in Naija. Surely, if they struck a deal, it would be for more than those 4 actors.
 
The number goes beyond just 4.

Here is a list:

1)Nadia Buari
2)Van Vicker
3)Kofi Adjorlolo
4)Ecow Smith Asante
5)Jackie Apiah
6)Ana Ama McBrown
7)Yvonne Nelson

Majid is still reluctant to join the bandwagon,but as soon as he makes up his mind to join,numero 8.

Those are the ones i know,and i am sure i left quite a few out.These are not mere wakapass actors for wakapass roles,they are the top Ghanian stars who get leading roles in EMG flicks.And who says that the number will stop at 7 or 8?
I stand corrected. Will it stop at 8? It might go down or it might go up but what is wrong with that? It seems to me that they are just hiring stars who can sell the movies. All movie industries bring outside stars who can sell. Unless you can prove it is a case of the marketers just liking Ghanaians over Nigerians, it simply looks like a case of economics. The actors bitching to Samuel Olatunji lost out in the popularity sweepstakes.

I am not as nationalistic or ethno-centric as you. If you study Nigeria's history, it has not paid off. There is still plenty of work for Nigerian actors. You say the Ghanaians are not playing wakapass roles or supporting roles but it is when they start casting them in those roles, the ones that mean nothing in selling a movie, that you will know we have a problem.
 

sky_flies

Well-Known Member
Made a communial research here in Lagos and found out that Samuel Olatunji's article was true about the YMG catching an entising audience right now. Visited about five video clubs including where I currently rent Nollymovies and they are all more convivial at the Yoruba movies release which keeps emancipating. The YMG sector right now is more profitable to most video clubs service renders (which also tells that YMG marketers are likely smiling to banks with escorts)..... One of the video club operator told me "Na Yoruba movies they bring me money now.... English movies no dey comot again, they don they backslide". The operator also told me that the english movies that give them profit the most arent the ones with Jackie Appiah's face on it.

Also learnt that few movies are released in the EMG sector after the Emeka Mba's involvement and policies, and that traces back to the post TS made about certain producers with good work awaiting the market re-structure before they can release their movies in the market. But as it appears the EMG is facing a massive set back by the everyone both in the industry and outside. Lets wait and see if the mainframe re-structure is the solution.

Just thought I should share my little quota
 

Sola

Administrator
Staff member
The YMG sector right now is more profitable to most video clubs service renders (which also tells that YMG marketers are likely smiling to banks with escorts)..... One of the video club operator told me "Na Yoruba movies they bring me money now.... English movies no dey comot again, they don they backslide".
Yoruba movies have traditionally done well at the rental level - always, as far as I have monitored - because many of the Yoruba movie audiences are as stingy as the folks funding/selling the movies. They try to get every movie (everything actually) for free! Maybe they have less disposable income. They rent from clubs or borrow/copy from friends too much. It has nothing to do with the English sector. As for the so-called video clubs, there is no accountability (like marketers) and their income does not find its way to the filmmakers, so why won't they be happy with their illegal arrangement?
 

sky_flies

Well-Known Member
Yoruba movies have traditionally done well at the rental level - always, as far as I have monitored - because many of the Yoruba movie audiences are as stingy as the folks funding/selling the movies. They try to get every movie (everything actually) for free! Maybe they have less disposable income. They rent from clubs or borrow/copy from friends too much. It has nothing to do with the English sector. As for the so-called video clubs, there is no accountability (like marketers) and their income does not find its way to the filmmakers, so why won't they be happy with their illegal arrangement?
Oga mi, 3 of the 5 home video clubs I made this communal research with have authorized license excluding the lender I quoted and one more. Moreover, I dont think stinginess is the reason why the Yoruba audiences rent movies..... I think the reason is that they are certain movies u dont want to have in ur collection. For example, a great advanced in thinking supporter of Nollywood must have gotten tired of buying Nollymovies. REASON: dey most times turn waste.... then why buy a movie u would see once alone? Why not rent, watch and buy if u satisfied with the quality. Dats wat I do now... test before purchase.

With all said they are movies u should never rent but buy, movies that was made with extra efforts to see all goes down well and neat... movies like White waters, Mission to nowhere, 30 days, Irapada, Dangerous Twin, Widows, Amazing Grace... though they may have their flops here and there but not as tremendous as the hurriedly made Nollyflick. What I do is paying me more and also allowing me discover fresh good directors, actors, producers and script writes to bank on rather than subject myself in seeing and buying a movie done by likes of Tunde Kalani, Bimbo Akintola, Ego boyo and other powerful names in the game
 

vince

Well-Known Member
You talk better for hia.This does not apply only to YMG audience,but to the audiences of other nollywood genres as well,including the controversial EMG.A well made movie will always be bought,no matter what.That is something every naija moviemaker should take note of,no matter in what genre or sector they work in.
10 GBOSAS for you today,sky.
sky_flies said:
Oga mi, 3 of the 5 home video clubs I made this communal research with have authorized license excluding the lender I quoted and one more. Moreover, I dont think stinginess is the reason why the Yoruba audiences rent movies..... I think the reason is that they are certain movies u dont want to have in ur collection. For example, a great advanced in thinking supporter of Nollywood must have gotten tired of buying Nollymovies. REASON: dey most times turn waste.... then why buy a movie u would see once alone? Why not rent, watch and buy if u satisfied with the quality. Dats wat I do now... test before purchase.
 

takestyle

Well-Known Member
You talk better for hia.This does not apply only to YMG audience,but to the audiences of other nollywood genres as well,including the controversial EMG.A well made movie will always be bought,no matter what.That is something every naija moviemaker should take note of,no matter in what genre or sector they work in.
Amazing Grace is widely considered a well-made movie and i don't think a lot of people bought it.

Tunde Kelani's movies are also considered well-made in most quarters and he generally doesn't sell a lot of copies either, does he?

there's a lot more that goes into it than a movie simply being well-made, i'd say...
 

sky_flies

Well-Known Member
You talk better for hia.This does not apply only to YMG audience,but to the audiences of other nollywood genres as well,including the controversial EMG.A well made movie will always be bought,no matter what.That is something every naija moviemaker should take note of,no matter in what genre or sector they work in.
10 GBOSAS for you today,sky.
10 GBOSAS for me from Vince!!! :) I feel exulted....

Thanx Oga Vince

Amazing Grace is widely considered a well-made movie and i don't think a lot of people bought it.

Tunde Kelani's movies are also considered well-made in most quarters and he generally doesn't sell a lot of copies either, does he?

there's a lot more that goes into it than a movie simply being well-made, i'd say...

Baba o! Should I tell u why the movies u mentioned didnt make sales (if true at all)?

They didnt have stars in them, not talents but stars that can move African market. Input an Omot in Kelani's work...... the sales would be massive dat he would be back to mothers land. EMG is focused on who dey know and not who acts well.... a good business minded producer/director should note that.

You and I know those permits mean zilch. Licensing that cannot be monitored? Abeg...
No be lie sha.... I gre with u
 

takestyle

Well-Known Member
Baba o! Should I tell u why the movies u mentioned didnt make sales (if true at all)?

They didnt have stars in them, not talents but stars that can move African market. Input an Omot in Kelani's work...... the sales would be massive dat he would be back to mothers land. EMG is focused on who dey know and not who acts well.... a good business minded producer/director should note that.
yeah... that's my point. there is a lot more that goes into a movie being bought than it being "well-made." there are plenty of well-made movies that don't sell at all... there are movies that aren't well-made that do sell because they have stars, or better marketing, or whatever reason there might be.
 

vince

Well-Known Member
"Well made" means,movies that have everything it takes to make them a collectors' item.Great stories that connect with people,great delivery,decent promos, and all that stuff.
I put the whole package under the term,"well made".They don't have to have tired faces of old stars in them,as well.
Amazing Grace is a well made movie,yes,but the story did not connect,so it was no shock that it did not do well with the public.Slave stories don't connect with me,either.
As for TK's movies,i don't know for sure whether they sell well or not.Does anybody even know how well home videos sell in naija?
Amazing Grace is widely considered a well-made movie and i don't think a lot of people bought it.

Tunde Kelani's movies are also considered well-made in most quarters and he generally doesn't sell a lot of copies either, does he?

there's a lot more that goes into it than a movie simply being well-made, i'd say...
 
You and I know those permits mean zilch. Licensing that cannot be monitored? Abeg...
Why do you feel the licensing cannot be monitored? I hear otherwise. Currently, they buy the movies at a higher price directly from the producers because they know it's for rental, about four to five times more. So anything else is yours.

And the new framework factors rentals in to it. It will be monitored because they are going to introduce the bar code like you have here.
 
Amazing Grace is widely considered a well-made movie and i don't think a lot of people bought it.

Tunde Kelani's movies are also considered well-made in most quarters and he generally doesn't sell a lot of copies either, does he?

there's a lot more that goes into it than a movie simply being well-made, i'd say...
Is that your opinion or do you know this for a fact?
 
Yoruba movies have traditionally done well at the rental level - always, as far as I have monitored - because many of the Yoruba movie audiences are as stingy as the folks funding/selling the movies. They try to get every movie (everything actually) for free! Maybe they have less disposable income. They rent from clubs or borrow/copy from friends too much. It has nothing to do with the English sector. As for the so-called video clubs, there is no accountability (like marketers) and their income does not find its way to the filmmakers, so why won't they be happy with their illegal arrangement?
This kind of ethnic aspersions needs facts to support it. Regarding disposable, Soludo's financial report on Nigeria said otherwise. The South West has the most disposable income.
 

takestyle

Well-Known Member
Is that your opinion or do you know this for a fact?
obviously, i don't have any hard (or even soft) numbers, but the "word on the street" that i heard was that it wasn't really a big seller... in fact, a lot of people told me they couldn't even find it when they *wanted* to see it, so it might be a distribution thing.

i can't call it, though.
 
obviously, i don't have any hard (or even soft) numbers, but the "word on the street" that i heard was that it wasn't really a big seller... in fact, a lot of people told me they couldn't even find it when they *wanted* to see it, so it might be a distribution thing.

i can't call it, though.
You are probably right. They didn't release it to the markets to cut piracy. I asked the question because the producers claim they sold 1,000,000 copies. I have never believed this because how can a movie sell a million copies and be unavailable a year later on all the pirate websites but when I asked around, I heard in Nigeria, if you do not release it through the marketers, nobody hears of it. But if you want to avoid piracy, you release it outside Lagos. Supposedly tons of copies was sold in Cross Rivers and surrounding states. It was available at post offices and shopping centers though out the country.

I was also told they used Redeemed Church to sell it. The Redeemed Church supposedly make movies every year and sell millions of copies through the churches.
 
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