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How N3bn Nollywood grant will be spent

Discussion in 'FILMMAKING, INDUSTRY, TECHNOLOGY' started by blackpearl, May 5, 2013.

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  1. blackpearl

    blackpearl oloju come and do

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    CONSULTATIONS have started between the Federal Government and playerws in the film industry on how to deploy the N3 billion ‘Project Nollywood’ grant made available by President Goodluck Jonathan.

    Early March when President Goodluck Jonathan announced the N3billion Project Nollywood grant, some thought the money would end up like the $200million intervention fund for the creative industry the President made available in 2010.

    Accessing the money administered by the Nigeria Export-Import Bank (NEXIM) and Bank of Industry (BOI) has been tough and despite President Jonathan saying the Ministries of Finance and Culture would administer the $3 billion, some filmmakers were not too impressed.

    However, indications that it will not be the same old story with the grant emerged on Saturday, April 27 when Minister of Finance, Dr. Ngozi Okonjo-Iweala and Culture Minister, Edem Duke, had a town hall with heads of guilds / associations, filmmakers and investors.

    About 200 participants deliberated on how the money would be disbursed and accessed at the meeting held at Eko Hotels, Victoria Island, Lagos.

    Though journalists were barred from the deliberation, they were duly briefed about what transpired by Okonjo-Iweala, Duke and the heads of some of the guilds after the meeting.

    “What we came here to do is to continue to further the initiative of Mr President in trying to support our creative arts industry, particularly Nollywood,” the Minister of Finance and Coordinating Minister for the Economy began. “The idea is to recognise the talent in this industry and the fact that it’s a generator of jobs for our young. As you know, the industry has generated over 200,000 direct jobs, one million indirect jobs, $250million equivalent in value and we believe that we could double and triple all this if government has some supportive measure to help revitalise the industry.

    “So, the idea is to encourage the sustained growth of the industry; to help them deal with the bottlenecks in terms of intellectual property right and problems related to piracy. To help them deal with capacity building, quality and to encourage them in general to up the game in the industry, so to speak. So we have been brainstorming on the amount that the president put forward and how best to use it.”

    On what the meeting agreed to use the money for, Okonjo-Iweala said it would be spent on distribution, capacity building, script writing and production. “We agreed that this money will go to support certain things. First, getting distribution right. Second, for capacity building in the industry. Third, encouraging creativity through reviewing and having a competition for scripts and production.

    Those are some of the ideas on the table,” she said.

    Contributing, Duke reiterated the importance of Nollwood for Nigeria and Africa. He said, “Government’s realisation of the importance of this sector, apart from what has been enumerated by the Coordinating Minister for the Economy, is to the effect that this sector has now become a major pillar in government’s cultural diplomacy to the extent that Nigerians and Africans in the Diaspora have started to reconnect with the continent and Nigeria using Nollywood as the channel of communication. And we find interest generated not just from Hollywood and Bollywood but from the Caribbean, from South America where you have huge historical connection between Nigeria and the Diaspora.


    ?How N3bn Nollywood grant will be spent?
     
  2. Sola

    Sola Administrator
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    I believe she either failed to express the decision properly or these are mostly terrible ideas...
     
  3. raskimono

    raskimono Active Member

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    Hello Sola. I think the distribution priority is the most important thing. The rest of it just seems as if they haven't figured exactly what needs to be done, so they just put out some generic answers. I don't believe in this stuff. It's just campaign promises.
     
  4. Sola

    Sola Administrator
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    I totally agree with you. If the distribution matter can be resolved, the market will take care of itself in producing what's in demand (although it can be argued that the stuck in the mud attitude of some of our producers makes it impossible for them to satiate the audiences more matured expectations), which is precisely how it came to be in the first place. But can the government fix distribution for Nollywood? Only by investing in a commercial sense and then stepping aside. In Nigeria though, monies 'invested' in private enterprise just never gets properly monitored or repayed. It just melts, like a distribution of some national cake. No one even feels motivated to use such monies the way a business man who has a stake in the game would. Its messed up.

    But I think she merely condenses the meeting's outcome improperly, because there are modern and intelligent minds in Nollywood who would have good ideas or express the meeting's outcome better. And then the new boys on the block with fresh blood and outlook? I hope Nollywood learns to change, and grow. Evade change and perish. Its the way of the world.
     
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