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I regret dating Yomi Ogunmola - Doris Simeon-Ademinokan

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chi

Well-Known Member
a statement made without reference to one tribe has been blown out of proportion . If the thread was a chiege alisegwe interview .... and I had made the same statement would all this eye brow be raised '


Hmmm!In the late 90s and early 2000s, their were many crossover performers from the YMG sector doing english movies.
Performers like;
LANRE BALOGUN
FUNKE AKINDELE
BUKKY WRIGHT
YEMI SHOLADE
BIMBO AKINTOLA
BINTA AYO MOGAJI
MAHMOUD ARAB
FEMI OGEDEMGBE
etc.etc.
Lanre , Bimbo are excellent performers, i doubt if they are totally off the scene . buky wright , yemi sholade are also good . The other names am not very familiar ,.. ... do refresh me with any of their movies

These performers are still around.So what happened?They suddenly lost their english speaking skills?.
Are they they the only ones not being used as a matter of fact we also have EMG artist that are not frequent as before .. namely .. laz ekwueme, gloria anozie , uche osutule, rita nzelu .Liz beson etc . Vince , are they not igbos (excluding Liz) have they lost their skills are they not excellent . Why do you pin down every thing to yoruba or , igbo when the major problems lies ahead ... in addition, the industry is a big one and the producers will assemble who ever they wanna work with .

Which of the current EMG actor has a better command of spoken english than LANRE BALOGUN?Which one?..
I don't have to go far , so I wouldn't compare or give names because it's a petty question.

You sure make a big deal out of speaking this english,chi.The fact of the matter is(take it or leave it) tribalism has completely changed the landscape of the EMG sector to a far less welcoming sector for yoruba or other non-igbo performers, than it was in the late 90s and early 2000s.....
Thank God for Oga solas post , the Yorubas have been in the scene before the igbos . What stops them from transforming their movies to english

BTW,crossover performers should have the widest audience base than any performer operating in one single sector,
you are right .. quite true

so it should be the standard for most nollywood performers to operate in more than one sector,and most popular too,but it is not.Why?
tribalism cuts across every industry . In the oil sector Mobil for example you have more naija delta as the work force . In the movie industry the marketers are the major players and because of the locations of their plays naturally they would take more of their people . ...Vince i put it to you that any tribe holding the ace will favor more of their people . ok.. lets not go too far .... thunderbolt-magun had the ratio 2:4 , uche and ngozi nwosu being the only non Yorubas or you name any other Yoruba production . I will google it and give you the ratio.... So my dear it can never be a balance equation.



The yoruba crews should come together , brainstorm .. work out something rather than blame their misery on the igbo marketer. Olu jacobs said in his interview .. What is wrong with the yoruba marketers ......hausa ..kennywood .. are picking up ... this is not the time to whine
 

chi

Well-Known Member
Ogidan is a producer, period. He doesn't think in terms of Igbo or Yoruba when he makes his movies. And he hands it over to the highest bidder to market. They pay him upfront too.
You haven't addressed WHY the emboldened is the case. Our Yoruba guys had a network in place long before the "English" movies were born. Why have they not progressed beyond marketing Yoruba movies and music tapes/CDs? Their network is just as wide within Naija, Vince. As you have it in the Igbo/English sector, marketers are the primary problems of the Yoruba movie-makers. You just don't hear about them as much as you do the other side. They pay peanuts (why actors in the genre are always pauperised), while playing big man. They self-pirate, skim, you think of it!
That's true, but you have to understand their entire concept of selling depends on the faces on a sleeve. They're afraid to think or try anything outside the norm too. But that's another matter.
Even in Hollywood, if you don't make a movie the way the distribution network available can sell it, they won't pick it up. Visit Blockbuster to see the number of big name actors' movies going directly to video. Irapada, as I mentioned earlier, is being self distributed. There are creative ways to self-distribute, IF YOU'RE SO INCLINED (not for everyone, I know). But it is doable. And there is no reason the Yoruba movie distributors can't do it. Yes, their primary patronage remains Yoruba folks, but these folks also watch "English" movies, so you can woo them until you're also identified with a wider range of products.
A few things. Most of these guys don't depend on the income from movies to live. They do it because they love it. They produce commercials (shoot in a day and get multimillion pay day), documentaries for big agencies and corporations, etc. These guys own studios (often) that makes money for them even when they sleep. They run consultancies. They're busy folks, Vince. Believe me. They are producers who just happen to be Yoruba, no more. I do accept that only a handful of them (like Tade Ogidan) can call the shots and dictate SOME terms when it comes to their movies being picked up by the English sector.
Yes, but that one case is not enough to throw out the baby. Tade was still paid well for the first two parts. Maybe na Tade self start all this 4-part movie wahala with his long stories.
You can lose money in any sector. They don't make that much in the Yoruba sector as it is, believe me.
We all know their is a problem with "the distribution mechanisms" currently in place. It has been said a zillion times here. That's why enlightened folks are in support of the new system from the NFVCB for the long term. But you forget their isn't just ONE DISTRIBUTION SYSTEM. Movies are being delivered on bikes and buses in Naija, home delivery. Movies are sold in the elite stores as well as the Oshodi Oke variety. The Yoruba movie marketing network has worked all these years and there is no reason it can't re-invent itself to sell "English" movies.
So much information ... I didn't kwow all this
@ highlighted ... very funny

now shame unto the devil....heheheh
 

chi

Well-Known Member
Yemi Solade is one of the most down-to-earth subjects you can interview. He will tell you as it is, so I'm going to quote him from the interview linked above. Note the bold sections (and the date of the interview, last year):

, but the generality of producers in ANTP will work every week[/B]. Even those who have spent over four decades will still run to Idumota and collect N250,000 and so on. And when they get to somebody like me they will say: ‘jo owo yi, mo to jo ni’ ( I had to scrounge for this money). Anybody that pays you N50,000 in Yoruba movie industry feels he has paid you N50 million. It’s not a lie. Why will a Funsho Adeolu be trekking around Lagos if he earns that much? Or Kayode Odumosu? (SOLA: See my point about the measly payment scale of the Yoruba industry? Its because they are NOT expanding and making movies ALSO in English is an expansion. OR, DUB THEM INTO ENGLISH, since many of their stories are great, setting authentic, costuming on point. Dubbing costs extra money that they won't want to spend)....

@bolded
Oga sola ... you no lie at all ... the people .. get wonderful stories . I remember those days in high school I will go visit my friend and they will put on a Yoruba flick for me .I will be so absorbed by the story that I will not want to go home even the fetish ones I saw in theaters... i enjoyed them ..........I just wish they thought about intensifying to a larger audience ...

Q: As a trained artiste, how do you feel working with untrained ones?
A: I always have problems working with the unskilled ones, but I admit that some of them are really good. They are raw talents, but they don’t have the power of articulation. Raw talent alone is not enough. Talented people should be able to articulate what they do. It does not just stop at being one clown or one babalawo (herbalist). You should be able to explain what you do. Most of the artistes in ANTP, because of their little or no education, cannot express themselves. This is a big problem and I don’t know what the association is doing about it.
.. thanks God it coming from Yemi's mouth ...if na chi talk am na so dey for read another meaning .
 
First of all, I have to admit I love that interview. Its blunt and honest: no sugar-coating to try to protect the image of one party. We need more Solades in Nigeria.

This interview is reinforcing the fact that both EMG and YMG sectors share the same issues at the end of the day.

I'm glad he pointed this out...very well said Sir..
Most of the artistes in ANTP, because of their little or no education, cannot express themselves. This is a big problem and I don’t know what the association is doing about it.
.

Oh yes, the babalawo stigma is a huge stigma attached to YMG movies, will it ever go away? I love how he points out that its an existing flaw in the YMG industry...

All these witchcraft stories will not lead anybody anywhere. Let us do drama and human angle stories that people will appreciate. They will talk about family values. I run away from these fetish stories and you don’t find me in films with such because I do not believe in the babalawo stuff. I do not belong to the category of actors who like the fetish films. But I have been able to mix with them because I have to stoop to conquer. If I had not come down from my high level, maybe I would not have been in Yoruba movies at all. You would probably find me with the likes of Ramsey Nouah, RMD and Olu Jacobs. But I think I’m a king in Yorubaland and I want to remain so.
This man is a warrior. He is too honest to a fault! Check out the highlighted!! "I don't tell lies..." but its not a secret that poverty is slowly eating up the roots of the YMG industry, help and improvement are needed. Funds, money are needed!! Budgets below N300,000? This is really serious...

Q: We understand that actors earn N400,000 and N450,000 per movie. How come they are not rich, considering the number of movies they appear in?
A: I don’t tell lies when it comes to my job. Most Yoruba movies are shot with budgets below N300,000. So, how will an actor earn N400,000? It’s not possible and you know it. Nigerians also know that anybody earning N300,000 per script cannot be trekking... it is only the likes of Tade Ogidan that will pay that. And that happens once in a while. A Tade Ogidan will not shoot movies every month, but the generality of producers in ANTP will work every week. Why will a Funsho Adeolu be trekking around Lagos if he earns that much? Or Kayode Odumosu?[/B]
Sola, there lies my point! You get it and I'm thrilled!! Why can't they break their own way and take a chance? Take a risk!! Its worth it!! Are you telling me the entire YMG industry can't put money together and open up a production company that solely deals with Yoruba movies made in English?

See my point about the measly payment scale of the Yoruba industry? Its because they are NOT expanding and making movies ALSO in English is an expansion. OR, DUB THEM INTO ENGLISH, since many of their stories are great, setting authentic, costuming on point.
Wow, I see! They're being frugal to their detriment. Sad. Really sad.
Dubbing costs extra money that they won't want to spend[/COLOR]
Yes, this is more like it! Honest perspectives!! I need to read Uncle Yemi's interview again!!

P.S:Sola, your honesty on this topic is appreciated! Some of your members need to take a cue from you. Really.
 
Throwing blames around will never solve the problems...it wont...they do need to come together, brainstorm...yes..
The yoruba crews should come together , brainstorm .. work out something rather than blame their misery on the igbo marketer.
Oh yes...
Our Yoruba guys had a network in place long before the "English" movies were born. Why have they not progressed beyond marketing Yoruba movies and music tapes/CDs?
Reinvention is what every industry does, even we human beings are compelled to at certain stages in life...why is it so hard here?
The Yoruba movie marketing network has worked all these years and there is no reason it can't re-invent itself to sell "English" movies.
I'm glad this thread is gradually approaching the raw truth (harsh reality) some are afraid of. I can happily retire for the night now...
 

moviewizard

Well-Known Member
I am actually surprised about this question coming from sola,knowing how close he is to Tade Ogidan.
A movie produced in english by a non-ibo producer will always have distribution issues(something that the new distribution thing should hopefully put right) because who is going to market the flick?
The yoruba marketers will not,because the audience they pander to is yoruba. The igboenglish marketers are not much of an alternative either,because any movie not made by them, or that has no stars that they would normally use in their own homvies, will not be properly distributed,if distributed at all. The excellent "AWAY FROM HOME" by Femi Branch is a very good example of such a movie. Was the movie ever released in naija,sef?
So it begs the question,"if DS and her hubby decide to produce a movie in english,who will be the distributor?".This is one of the major reasons why yoruba producers are so reluctant to produce their movies in english.

Hopefully outfits like PROJECT NOLLYWOOD will remedy this and we'll start seeing more english movies made by other ethnic groups,especially the yorubas,because they are better skilled in the art of storytelling.

@Bolded
I searched the nook and crannies for this movie but didnt see. I saw the promo on tv then but the film was so unavailable.. I was wondering what happened? But i think there may be more to that, the problems are larger than we think. Have you guys thought of this? Now most of those marketers dont know these YMG stars, except the cross overs and some they have had contact with. Just like Kunle Afolayan said in one his interview, some of them dont even know they exist so they expect them to probably lobby for roles which they cant do becos they are stars already. So i dont think DS would go out of her way to lobby for roles which some stars in EMG do anyways...and since we know that these marketers in EMG are always after using mainly the actors they condider as very commercial they dont even think of using new actors not to talk of YMG stars.
 

vince

Well-Known Member
Have you guys thought of this? Now most of those marketers dont know these YMG stars, except the cross overs and some they have had contact with. Just like Kunle Afolayan said in one his interview, some of them dont even know they exist so they expect them to probably lobby for roles which they cant do becos they are stars already.So i dont think DS would go out of her way to lobby for roles which some stars in EMG do anyways...and since we know that these marketers in EMG are always after using mainly the actors they condider as very commercial they dont even think of using new actors not to talk of YMG stars.
You summarised the nollywood situation quite well,mw.The reason why DS or any other performer in other sectors cannot come into the EMG sector is here,in a nutshell. It has absolutely nothing to do with the ability to speak english.YMG performers who are used to looking for their own materials and producing them are not about to go begging for roles in the EMG sector just because they want to be more popular.And the marketers are not about to risk using "unknown" faces in their homvies.
Opari!Nothing more to say.Any other talk na just soundbites.
 

moviewizard

Well-Known Member
You summarised the nollywood situation quite well,mw.The reason why DS or any other performer in other sectors cannot come into the EMG sector is here,in a nutshell. It has absolutely nothing to do with the ability to speak english.YMG performers who are used to looking for their own materials and producing them are not about to go begging for roles in the EMG sector just because they want to be more popular.And the marketers are not about to risk using "unknown" faces in their homvies.
Opari!Nothing more to say.Any other talk na just soundbites.



Exactly and the few that are been used, if you watch the movies, most times the xters they play are yoruba and its more like they just have to use a yoruba actor. Why isnt Funke Akindele or Ireti Osayemi acting EMG since they became stars in YMG movies...the EMG players expect them to hussle the way they used to when they were still there and since their claim to fame in not a movie made in their industry, it makes it hard.
 

Sisi

Well-Known Member
Vince and "Sisi"/ Omonaija2006, both of you are seriously failing to deliver. You've both been on NR for a while now, and have spectated and watched the trends in our Nigerian movie industry and all you can produce in this thread is cat litter.

The tribal clouds in your eyes won't let you see, won't let you reason, won't let you come up with practical solutions that can make a difference.

How can we have a stella actor like the gorgeous Doris Simeon star in English movies without "tainting" her work ethic? No reasonable response. Just long pages of nothing. Long pages of tribal finger-pointing. Is there hope?*shakes head*

Wow! Dejavu! So we've gone down this path before? The more reason why I expected more from you two. AND I can pull up ten more of such threads in a heart beat.
http://www.naijarules.com/vb/stars-...-fake-movie-industry-nigeria-yemi-solade.html

Anyway, I've held my tongue (which is never my style) for the sake of the possibility of solutions to be discussed and analyzed on this thread, for a change is needed in both the EMG and YMG movie groups.

But let me remind some folks that Honourable is still Honourable. If I was to respond to some folks in my usual style this thread would have been locked days ago
.
just like urs has eaten up your whole being.

and you think you are the only person blessed with a tougue?. how i wish you would just loosen up that tied tougue for a while and see that when it comes to tougues, urs is probably one of the lamest!
 

Sisi

Well-Known Member
a statement made without reference to one tribe has been blown out of proportion . If the thread was a chiege alisegwe interview .... and I had made the same statement would all this eye brow be raised '
you actually did. there is no use being doggy about wht you said.




Lanre , Bimbo are excellent performers, i doubt if they are totally off the scene . buky wright , yemi sholade are also good . The other names am not very familiar ,.. ... do refresh me with any of their movies
do try and goggle it if u are that interested!

Are they they the only ones not being used as a matter of fact we also have EMG artist that are not frequent as before .. namely .. laz ekwueme, gloria anozie , uche osutule, rita nzelu .Liz beson etc . Vince , are they not igbos (excluding Liz) have they lost their skills are they not excellent . Why do you pin down every thing to yoruba or , igbo when the major problems lies ahead ... in addition, the industry is a big one and the producers will assemble who ever they wanna work with
.


some like Liz Benson have got better stuffs doing now. laz is a professor and acting is probably a secondary ambition.

as for the remaining names on ur list, their connections are probably not strong enough.

who knows anozie might have been sidelined for instance becos she is married to a non-igbo (meaning, nepotism is one of the criteria the illiterates marketers use too).


Thank God for Oga solas post , the Yorubas have been in the scene before the igbos . What stops them from transforming their movies to english
maybe becos they have choosen to be first and foremost yorubas, proud to tell yoruba stories in yoruba. does it disturb u in anyway?



tribalism cuts across every industry . In the oil sector Mobil for example you have more naija delta as the work force . In the movie industry the marketers are the major players and because of the locations of their plays naturally they would take more of their people . ...Vince i put it to you that any tribe holding the ace will favor more of their people . ok.. lets not go too far .... thunderbolt-magun had the ratio 2:4 , uche and ngozi nwosu being the only non Yorubas or you name any other Yoruba production . I will google it and give you the ratio.... So my dear it can never be a balance equation.
that is why we are discussing the tribalism in the movie industry as u guys ( u and honourable) try to pretend it does not exist. you like speaking from both sides of the mouth abi?.

and u just confirmed that fact (read the bolden part) now, that tribalism is the cause of some pple not getting roles in EMG.

your reference to thunderbolt-magun; what ratio are u talking about? the fact of the matter is the casting was superb with no prejudice. this is becos where the story lines involved pple of other tribes, pple order than yorubas, but from the said tribes were casted.
unlike EMG, whereby even when yoruba scenes are introduced into a story for instance, it is an igbo person that must act such as if there are no yoruba artists that can fit into those roles.



The yoruba crews should come together , brainstorm .. work out something rather than blame their misery on the igbo marketer. Olu jacobs said in his interview .. What is wrong with the yoruba marketers ......hausa ..kennywood .. are picking up ... this is not the time to whine
they have not cried on ur shoulders, have they?

i guess they are happy where they are and are enjoying their own game.

it is we, the film watchers involving ourselves majorly in these debates and not they.
 

Sisi

Well-Known Member
First of all, I have to admit I love that interview. Its blunt and honest: no sugar-coating to try to protect the image of one party. We need more Solades in Nigeria.
all of a sudden, solade now is your hero? humans!
i know you were one of those bashing the guy for this same interview way back then. but he is an hero now becos sola quoted a part of the interview that is lending credence to your prejudiced view point.


Oh yes, the babalawo stigma is a huge stigma attached to YMG movies, will it ever go away? I love how he points out that its an existing flaw in the YMG industry...
EMG uses 'dibias', projects more occultic culture, and almost all their movies have religious undertone of always spiritualizing everything. tell me then, what is the difference?


Yes, this is more like it! Honest perspectives!! I need to read Uncle Yemi's interview again!!
totally fake!!!

also, don't forget to also read the part he spoke about tribalism in EMG too.
 

Sisi

Well-Known Member
@bolded
Oga sola ... you no lie at all ... the people .. get wonderful stories . I remember those days in high school I will go visit my friend and they will put on a Yoruba flick for me .I will be so absorbed by the story that I will not want to go home even the fetish ones I saw in theaters... i enjoyed them ..........I just wish they thought about intensifying to a larger audience ...



.. thanks God it coming from Yemi's mouth ...if na chi talk am na so dey for read another meaning .
that thing you said is from yemi's mouth is misconstrued by u, honourable and sola. u quoted him out of context.

tell me, what he talking about the reason why yoruba actors don't get featured when he said this?

even if i agree with the context you are trying to present, does it mean all those acting the iboenglish movies are literates?

sorry dia, as you have illiterates in EMG, so also you have it in YMG. and the fact still remains, if the actual proportion is taken, the YMG still have more educated practitionals than the EMG.
 

vince

Well-Known Member
Exactly and the few that are been used, if you watch the movies, most times the xters they play are yoruba and its more like they just have to use a yoruba actor. Why isnt Funke Akindele or Ireti Osayemi acting EMG since they became stars in YMG movies...the EMG players expect them to hussle the way they used to when they were still there and since their claim to fame in not a movie made in their industry, it makes it hard.
Another very important factor being overlooked here,is the creative lattitude that YMG actresses like DS and Funke Akindele enjoy in the YMG sector.They can write,produce,and even direct their own movies, if they so wish, and they will always find a marketer to market the flick.There is none of the "marketer versus independent producer" conflict that exist in the EMG sector.If you want to be an independent movie producer in EMG sector,you must be ready to hawk your movie yourself on the street,if you want to recover the money invested.

If Saheed Balogun had been mainly an EMG actor, he would never have been able to do a movie like Modupe Temi.It was possible in YMG because the marketers give much more room for creativity than their counterparts in the english sector.

Can you imagine Funke Akindele running after roles in EMG after what she has and still is doing in the YMG sector?I can't.

Stephanie Okereke had to leave EMG to go do her first movie in the US.She knows what she's doing.She made her movie in a place that allowed her to be as creative as she would love to be.
 

moviewizard

Well-Known Member
Another very important factor being overlooked here,is the creative lattitude that YMG actresses like DS and Funke Akindele enjoy in the YMG sector.They can write,produce,and even direct their own movies, if they so wish, and they will always find a marketer to market the flick.There is none of the "marketer versus independent producer" conflict that exist in the EMG sector.If you want to be an independent movie producer in EMG sector,you must be ready to hawk your movie yourself on the street,if you want to recover the money invested.

If Saheed Balogun had been mainly an EMG actor, he would never have been able to do a movie like Modupe Temi.It was possible in YMG because the marketers give much more room for creativity than their counterparts in the english sector.

Can you imagine Funke Akindele running after roles in EMG after what she has and still is doing in the YMG sector?I can't.

Stephanie Okereke had to leave EMG to go do her first movie in the US.She knows what she's doing.She made her movie in a place that allowed her to be as creative as she would love to be.

Quite true cos am not quite sure the amstel malta box office guys really made so much from sitanda and white waters but cos they are out for branding and not making money,its easier for them to keep waxing stronger. But vince the only thing i would disagree with is the monetary part cos it exists in the YMG too, they dont make so much from the movies too sometimes especially if its funded with their money and not marketers money, the reason why you see Funke and so many others producing is cos the marketers most times give them the money to shoot these movies, though they have their own cut and then freedom of creativity is allowed which am not sure is possible if an EMG marketer gives money to do a movie.
 

moviewizard

Well-Known Member
Stephanie Okereke had to leave EMG to go do her first movie in the US.She knows what she's doing.She made her movie in a place that allowed her to be as creative as she would love to be.

I dont think Stephanie shot her movie in the US cos she wont be allowed to be creative in nigeria, remember she went to fim school there and am sure most of the contacts she made to do the film she got there or in the process, she could have decided to shoot here with a lesser budget and still be as creative as she wants as long as its her money she is spending.
 

vince

Well-Known Member
I dont think Stephanie shot her movie in the US cos she wont be allowed to be creative in nigeria, remember she went to fim school there and am sure most of the contacts she made to do the film she got there or in the process, she could have decided to shoot here with a lesser budget and still be as creative as she wants as long as its her money she is spending.
What of the marketing side?As an independent filmmaker making a movie in nigeria,she would've had to deal with the marketers sooner or later,and having to deal with them alone can cause creativity problems.That was my point.
She must be relieved she does not have to deal with them.She can have the flick distributed in the diaspora alone and make her money back before turning to the nigerian market..
 

moviewizard

Well-Known Member
What of the marketing side?As an independent filmmaker making a movie in nigeria,she would've had to deal with the marketers sooner or later,and having to deal with them alone can cause creativity problems.That was my point.
She must be relieved she does not have to deal with them.She can have the flick distributed in the diaspora alone and make her money back before turning to the nigerian market..

She can still do that if she shoots the movie in naija. So many nigerian movies are being marketed in the diaspora these days, they even get released first before getting here in nigeria. Its not like she wants to take the movie to Hollywood cos its not that easy.
 

chi

Well-Known Member
@Bolded
I searched the nook and crannies for this movie but didnt see. I saw the promo on tv then but the film was so unavailable.. I was wondering what happened? But i think there may be more to that, the problems are larger than we think. Have you guys thought of this? Now most of those marketers dont know these YMG stars, except the cross overs and some they have had contact with. Just like Kunle Afolayan said in one his interview, some of them dont even know they exist so they expect them to probably lobby for roles which they cant do becos they are stars already. So i dont think DS would go out of her way to lobby for roles which some stars in EMG do anyways...and since we know that these marketers in EMG are always after using mainly the actors they condider as very commercial they dont even think of using new actors not to talk of YMG stars.
i didn't even see it from that angle,@highlighted makes a lot of sense and that could be the more reason why yemi blag who just came into the industry and olu jacobs are very favored by the marketers
 

vince

Well-Known Member
She can still do that if she shoots the movie in naija. So many nigerian movies are being marketed in the diaspora these days, they even get released first before getting here in nigeria. Its not like she wants to take the movie to Hollywood cos its not that easy.
Ofcourse she could've made the movie in nigeria,mw.The location for shooting the movie is not what i am talking about,but with whom she will have to deal in the marketing side.If you,as an independent producer,have already made up your mind not to deal with the marketers,you can concentrate on your movie fully,knowing full well that your target audience and marketers are elswhere.
It helps the creativity juice a lot if you know that your work will have a decent marketing once it is completed.
If your only avenue to distributing your work are the present marketers,then you will ask yourself what the point is of making a good movie that will neither see the light of day nor be a financial success,and end up either not doing it well or not doing it at all.
 
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