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Invasion! Ghanaians eclipse Nollywood stars

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Simisola

Well-Known Member
#1
Fingers pointed at marketers, big stars feel the heat
By SAMUEL OLATUNJI

Just like many alien invasion movies we’ve watched, the film industry in Nigeria, better known as Nollywood, is fast experiencing its own kind of ‘alien’ invasion.
The invasion is not done by some monstrous-looking beasts with camera in their hands. Neighbouring Ghanaian stars are actually the ones invading our dear Nollywood like ‘pests’ according to an insider.

Peaceful collaboration that most keen watchers of Nollywood thought was just another marketing gimmick has fast snowballed into a major pain in the neck of Nigerian superstars. Nigerian movie marketers, who are the financier of most Nollywood films, now prefer to use Ghanaian actors and actresses than their Nigerian counterparts.

The situation has degenerated to the extent that Nigerian A-list actresses and actors now play sub-lead roles in movie industry where they used to hold sway. An actress told this reporter on condition of anonymity that the only reason marketers still use Nigerian stars in their movie is simply for marketing purposes. As expected, worst hit of this trend are the A-list actors and actresses. One of them told Showbiz Now that marketers are to blame and accused them of trying to destroy the industry they helped build.

Hardly is any movie released now in Nigeria without a Ghanaian playing a major role. Nollywood starts now play second fiddle to their counterparts who used to look up to them as stars.
The reason for this disturbing trend, according to a marketer is simply marketing. ‘We invest in movies as business ventures not as charity or on ground of sentiments.

Our movies now sell very well in Ghana compared to Nigeria where sale of movies is sliding by the day. In order to recoup our investments, we have to take our goods to where the market is. Unfortunately for Nigerian stars, we have to sell since our home market is falling apart, and that means we have to use to what will give us leverage in their market. You can’t expect them to buy a movie that has only Nigerian stars. If we want to sell well, we have to use their stars, unlike before. I must confess to you that it is working.’

But an actor who also prefers to remain anonymous told us there are more to the issue than what the marketer told us. ‘The truth is that Nollywood will soon die and if it does, we would hold the marketers responsible. Ghanaians don’t pay tax here, yet they come here in droves, make money and return to their country to live lavishly. The reason marketers use them more now is simply because of greed. They charge less and permit me to say, they don’t act too well. But our marketers will sell their souls to gain extra kobo. Why would they want to use us when we charge them and deliver premium quality when there is someone who will charge less and probably deliver less? They prefer the extra cash to quality. Nigerian movies will sell anywhere, whether it has an all Nigerian cast in it or not,’ he fumes.

Another dangerous twist to this issue is that marketers are now going as far as Sierra Leone, Liberia and other African countries scouting for artistes that would give their works marketing leverage. And most of the time, marketers hold up production for them and adjust shooting time to fit their schedules.

And to make matters worse, Ghanaians don’t extend same gesture to our stars here and there is even unofficial communiqué that any Ghanaian film producer that uses Nigerian stars would be blacklisted. This explains why no Nigerian actor has featured of late in a Ghanaian movie.
The development is not going well with Nigerian stars and some marketers feel the trend is unfavourable.
Jackie Appiah, Nadia Buari, Nana Ama McBrown and Van Viker are at the forefront of the invasion of Ghanaian actors’ invasion.
What will happen next? Marketers and stakeholders bare their minds next week


The Sun News On-line| Showpiece

Seriously, i really don't understand this fears & panic amongst these naija actors sef. It's about time they lose this attitude & ridiculous behaviour and start working alongside each other. Afterall, there's space for everybody. No be only 'Nollywood' go take over Africa.
 

kolinzo

Well-Known Member
#3
Them no see nothing yet. The marketers are doing a good job! I applaud their will to make money by exploitation, but at the end of the day home is always home and they will come back home when they realize where the real deal is.

And for the actors: Well, you are now tasting the medicine given to your counterparts in Nigeria. Suck it up!
 

vince

Well-Known Member
#4
them no see nothing yet. The marketers are doing a good job! I applaud their will to make money by exploitation, but at the end of the day home is always home and they will come back home when they realize where the real deal is.

and for the actors: Well, you are now tasting the medicine given to your counterparts in nigeria. Suck it up!
lol! :D
 

vince

Well-Known Member
#5
Serious topic of discourse...

so nigerian movies sell more in ghana than nigeria now?
I noticed this issue when i rented a number of EMG nolly homvies with ghanian stars in them.To my surprise,i saw many trailers of many more homvies in them,starring Nadia Buaris,Jackie "Happier"(her name was mangled that way in one such trailer),van vickers,and Smith Asante,and i said to myself, "collabos are really taking root in the EMG nollywood these days."But i never knew that the EMG nolly performers are being sidelined on their home soil.
Interesting topic,indeed.
 

vince

Well-Known Member
#7
Oh boy!Home base nolly stars are in trouble,methinks.They are about to become victims of market shift.
The reason for this disturbing trend, according to a marketer is simply marketing. ‘We invest in movies as business ventures not as charity or on ground of sentiments.
Our movies now sell very well in Ghana compared to Nigeria where sale of movies is sliding by the day. In order to recoup our investments, we have to take our goods to where the market is. Unfortunately for Nigerian stars, we have to sell since our home market is falling apart, and that means we have to use to what will give us leverage in their market. You can’t expect them to buy a movie that has only Nigerian stars. If we want to sell well, we have to use their stars, unlike before. I must confess to you that it is working.’
 

takestyle

Well-Known Member
#9
over exaggerating as usual ... how many Ghanaian actors act as lead in nigeria movies ..... so far i've been seeing them mainly in sub roles ....including Nadia , jackie and co
chi, i've always respected the fact that you are consistently one of the least susceptible to swallowing hype and hysteria on this board. kudos!
 
#10
over exaggerating as usual ... how many Ghanaian actors act as lead in nigeria movies ..... so far i've been seeing them mainly in sub roles ....including Nadia , jackie and co



You're absolutely right. An invasion of four Ghanaian actors who can play lead roles. What kind of invasion is that?

Nollywood will always be a Nigerian sector, but I see nothing wrong with using actors form other countries.
 

vince

Well-Known Member
#11
You're absolutely right. An invasion of four Ghanaian actors who can play lead roles. What kind of invasion is that?

Nollywood will always be a Nigerian sector, but I see nothing wrong with using actors form other countries.
It becomes an invasion when all these 4 actors start getting lead roles on a regular basis.Roles that should be going to nolly leading stars.I bet there is a 5th one on the pipeline by the name of MAJID MICHAELS,and before we know it,the 6th by the name of YVONNE NELSON will join up.Who knows where it will stop?These performers are beginning to see their places being eroded,and their careers being threatened.
Now,if the statements credited to the marketers in this article are credible,then there is a need by the stars to be worried.
If the marketers really want to shift market to Ghana,then they are in trouble.So the statements better not be credible(and if i know these marketers well,they probably are),or else...Medeen,make you begin worry about ya Genny,fa real!
The marketers no send anybody o!Na dia money dem wan make.
 

takestyle

Well-Known Member
#12
It becomes an invasion when all these 4 actors start getting lead roles on a regular basis.Roles that should be going to nolly leading stars.
Now,if the statements credited to the marketers in this article are credible,then there is a need by the stars to be worried.
If the marketers really want to shift market to Ghana,then they are in trouble.So the statements better not be credible(and if i know these marketers well,they probably are),or else...Medeen,make you begin worry about ya Genny,fa real!
even if those 4 actors start getting lead roles on a regular basis, it still doesn't constitute anything even close to an "invasion."

we're talking about an industry with a couple hundred actors in it... and 4 actors are going to put them all out of work.

even if it happened that those 4 actors ended up starring in EVERY movie, they would soon overexpose themselves and burn out.

now... if maybe 50-100 Ghanaians were storming the gates of Nollywood, we could talk about an invasion... as it stands, it's no big deal. it's simply a continuation of the relationship that has existed between Nigeria and Ghana in the realm of popular entertainment for ages.

in the 1950s and 1960s, Ghana and Nigeria both danced to highlife music (originally of Ghanaian origin) and musicians traveled freely between Nigeria and Ghana. the influx of Ghanaian musicians did not put Nigerians out of work... instead, it energized the scene.

this is really more or the same... it's not a new thing, but it's a good thing. i totally applaud it.

the marketers are not dumb enough to shift their business wholly to Ghana.... what they are doing is expanding to Ghana, which is a smart business move.
 

vince

Well-Known Member
#14
The marketers have complained about the naija market,right?They have not been making good sales in nigeria,right?If they think that the Ghanian market will favour them a lot more,then it will start as a mere expansion and quickly develops to full invasion.It is only a matter of time.
Already,they have started giving very juicy roles to Ghanian stars(i saw that in many trailers already),and i can see that expanding.
Is that a good business move?Well the marketers will see it that way.
What about the EMG performers?Well,they are not going to be very happy,even if this is just a mere "expansion".
Invasion?Overdramatised word for now,but will it be that in the future?That is the question.Unless sales shoot up in the Nigerian market again,there will very well be a considerable market shift,because the marketers will go where the money is.
 

takestyle

Well-Known Member
#15
The marketers have complained about the naija market,right?They have not been making good sales in nigeria,right?If they think that the Ghanian market will favour them a lot more,then it will start as a mere expansion and quickly develops to full invasion.It is only a matter of time.
Already,they have started giving very juicy roles to Ghanian stars(i saw that in many trailers already),and i can see that expanding.
Is that a good business move?Well the marketers will see it that way.
What about the EMG performers?Well,they are not going to be very happy,even if this is just a mere "expansion".
Invasion?Overdramatised word for now,but will it be that in the future?That is the question.Unless sales shoot up in the Nigerian market again,there will very well be a considerable market shift,because the marketers will go where the money is.
sounds a bit too much like wishful thinking to me...
 

khamileon

Well-Known Member
#16
It becomes an invasion when all these 4 actors start getting lead roles on a regular basis.Roles that should be going to nolly leading stars.I bet there is a 5th one on the pipeline by the name of MAJID MICHAELS,and before we know it,the 6th by the name of YVONNE NELSON will join up.Who knows where it will stop?These performers are beginning to see their places being eroded,and their careers being threatened.
Now,if the statements credited to the marketers in this article are credible,then there is a need by the stars to be worried.
If the marketers really want to shift market to Ghana,then they are in trouble.So the statements better not be credible(and if i know these marketers well,they probably are),or else...Medeen,make you begin worry about ya Genny,fa real!
The marketers no send anybody o!Na dia money dem wan make.
GBAM!
Na im u talk so and the truth is this, the Marketers don't give a hoot about anybody except the $$$ and if the Ghanaians are bringing it in then trouble dey for road.. Over here people are mostly buying movies with Ghanaian actors. They buy that first before any other one, soon as the Marketers notice their new trend is working, they will make every koffi on the street of Ghana an actor. Given the opportunity, they will perform the same magic they performed in Naija (with Nollywood) and before u know it they will forget Nollywood actors. While this might seem far fetched, what I am trying to say here is money dictates the next action of the Marketers and if Ghana is where the gold is most will rush there.
 

vince

Well-Known Member
#18
Khami,why is that?
Khamileon said:
Over here people are mostly buying movies with Ghanaian actors. They buy that first before any other one,
In Austria here,a few months earlier,i could hardly set my eyes on a VCD jacket with Ghanian stars on it.But now,they are everywhere.And the most interesting thing is that EMG nolly marketers are behind all these productions.
Your paddyman OJ Productions,just released a homvie called GAMEBOY that starred the almost whiteboy MAJID MICHAELS.This homvie did not even feature a single Nigerian actor.The cast was all Ghanian,and the executive producer is a nollywood marketer.That is ominous in my opinion about what directions these guys are heading.
 

takestyle

Well-Known Member
#19
Okay o!No need to drag this one too far.Let's see how things unfold.
i guess we shall see.

but bear this in mind: while the Nigerian market may not be as remunerative as it once was (mainly due to saturation), the returns from the market would have to be pretty close to ZERO before the marketers opted to pull up stakes and move wholesale to Ghana.

and even if that happened--if all the current marketers moved their operations to Accra--it wouldn't exactly be the end of Nollywood because what would happen is that a new set of marketers would emerge and try to salvage whatever meager pickings were left in the Nigerian market.

it might be nice to think that the rise of Ghanaian actors would spell some kind of end of the market for Nigerian actors, but it really doesn't have much basis in economic reality.

but again: we can only wait and see.
 

Sola

Administrator
Staff member
#20
I don't know what the fuss is about. A while back, Ghana was importing Nigerian A-list actors to sell their home movies. The noise back then was that Nigerian actors were taking over the then near-non-existent home movie industry in Ghana. Was it not the video marketers in Nigeria and Ghana that shipped the actors into Ghana then? Policy makers were even unsuccessfully lobbied to ban the actual infiltration of Nigerian movies into Ghana.

Now, the same marketers who participated in that drama then see a still viable market for the "movies" in Ghana, and to appeal to the buyers, they start using the handful of Ghanaian leading movie faces and we should be concerned? The market will always find its level, period. The same way the marketers crippled the buying market in Nigeria is the way they will cripple the growing market in Ghana. Time is all it takes. If they keep on recycling the stuff they pushed out that stunted the growth of the Nigerian market, they will repeat the motions in Ghana. Abeg let whoever can sell a movie earn his income while he is hot, Togolese or Gambian.
 
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