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Is Dove Media what Nollywood has been waiting for?

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Crystalgirl said:
Allegra, I read your write-up and I have to admit it left me slightly confused especially with regards to your pessimism and anger. It appears your ire is directed it at RCCG. Correct me if I’m wrong but no one is being forced to “bloody” go with the “Christian right” or are they? As part of their outreach, business, whatever you may want to refer to it as, they have set a media house, that is their prerogative, No? Also I couldn’t quite come up with a reasoned argument as to why you wouldn’t deem it “proper” media house. As a co. they must have a purpose, one that you and I are probably unaware of, and as long as it is ‘fit for purpose’ aren’t your gripes are non-issues? Besides shouldn’t the “Christian right” keep Jesus wherever He pleases? Why do you think it is up to you or anyone to dictate or decide that. Help me out here.

When a private investor or producer or whatever decides to set up an independent distribution outfit then we have an alternative but until then your anger is misdirected, my friend.

2 things to note: I’m not a member of the RCCG and I don’t always want to watch movies like you described below either.
Don't be confused. Well, it's your prerogative to be confused but let me attempt to clear up that part of your confusion that my post caused. If I can. My "ire" is directed at Redeemed. Dove is a subsidiary of Redeemed if I am correct. When Churches started setting up media houses I will never know but it is a modern world so that's not a problem. No one is being forced to join the Christian Right and I do not see where in my post I implied that anyone was being forced to do so. If you can spot it, please point it out. Now, look properly and read and comprehend y'hear:) If you still see it, then point it out.

Like I said, I am baffled that a church is setting up a media house. It is their prerogative but the mind boggles. Soon, they will open a nite club, amusement pack and their own telecommunication network. It's their prerogative as you say.

Well, I find it hard to believe that a Church setting up a media house will not somehow try to inflict their beliefs on the product they put out. What will then be the purpose? You can not serve two masters. They can not on the one hand be preaching against fornication, adultery and what have you and on the other hand be putting out movies that show exactly that. Do you get the point? Therefore, it is not a proper media house in my eyes and surely, in the eyes of any reasonable objective person. To suggest otherwise would be to be naive in the extreme. Still, one can't put anything past redeemed so if anyone can preach one thing while practising the other it would be our good old ravers at the redeemed party halls.

Dove media is a company backed by the Redeemed church. Dove media may be fit for the purpose of distributing movies but they may not be good for the industry in the long run because we will just be exchanging devils. Illiterate marketers for self righteous tyrants trying to promote their religuous beliefs on what they see as lost souls. I may be judging them too soon but like I said earlier, how your major shareholder will be preaching thou shalt not fornicate on the one hand and you are producing movies that may contain fornication, remains a mystery to me. We will see.

They can keep Jesus wherever they please, my dear. I know where he is myself and I don't need redeemed inundating me with Christian movies on a weekly basis trying to tell me how to reach him. I am not dictating to them. I am airing my opinion at their involvement in the movie industry which I have absolutely every right to do..not being a member of their er..gang..I think I can speak as I find and not as they have interpreted.

My anger is not misdirected, dear gal. perhaps in your confusion you are directing my anger to all manner of places. It is directed at redeemed church. if Dove media goes on to prove me wrong and maintains its autonomy..I will be very happy because these marketers are taking the ****. Meanwhile, I will view Dove media as I view their parent company and that's uh oh! watch out for the preachers and the controlling of the artistes and scripts to fit their christian right views.

In the short term, we are happy just so the marketers can have competition but in the long run, it doesn't seem promising. Hopefully, some others without any policies will come through and just gives us a broad variety of things to watch. You want Christian movies, great. You want your regular love stories, horror, drama, et al..great. Variety is the spice of life.

I hope you are less confused. if not, I can't help you my dear. Try Redeemed. There is always one round the corner. Just like Mcdonalds.
 

olofofogal

Let d smoke carry d point
allegra-bijou said:
I hope you are less confused. if not, I can't help you my dear. Try Redeemed. There is always one round the corner. Just like Mcdonalds.



just which of the marketers are u?i already have my suspicions but i dnt want to reveal ur id.
 
allegra-bijou said:
Don't be confused. Well, it's your prerogative to be confused but let me attempt to clear up that part of your confusion that my post caused. If I can. My "ire" is directed at Redeemed. Dove is a subsidiary of Redeemed if I am correct. When Churches started setting up media houses I will never know but it is a modern world so that's not a problem. No one is being forced to join the Christian Right and I do not see where in my post I implied that anyone was being forced to do so. If you can spot it, please point it out. Now, look properly and read and comprehend y'hear:) If you still see it, then point it out.

Like I said, I am baffled that a church is setting up a media house. It is their prerogative but the mind boggles. Soon, they will open a nite club, amusement pack and their own telecommunication network. It's their prerogative as you say.

Well, I find it hard to believe that a Church setting up a media house will not somehow try to inflict their beliefs on the product they put out. What will then be the purpose? You can not serve two masters. They can not on the one hand be preaching against fornication, adultery and what have you and on the other hand be putting out movies that show exactly that. Do you get the point? Therefore, it is not a proper media house in my eyes and surely, in the eyes of any reasonable objective person. To suggest otherwise would be to be naive in the extreme. Still, one can't put anything past redeemed so if anyone can preach one thing while practising the other it would be our good old ravers at the redeemed party halls.
Dove media is a company backed by the Redeemed church. Dove media may be fit for the purpose of distributing movies but they may not be good for the industry in the long run because we will just be exchanging devils. Illiterate marketers for self righteous tyrants trying to promote their religuous beliefs on what they see as lost souls. I may be judging them too soon but like I said earlier, how your major shareholder will be preaching thou shalt not fornicate on the one hand and you are producing movies that may contain fornication, remains a mystery to me. We will see.

They can keep Jesus wherever they please, my dear. I know where he is myself and I don't need redeemed inundating me with Christian movies on a weekly basis trying to tell me how to reach him. I am not dictating to them. I am airing my opinion at their involvement in the movie industry which I have absolutely every right to do..not being a member of their er..gang..I think I can speak as I find and not as they have interpreted.

My anger is not misdirected, dear gal. perhaps in your confusion you are directing my anger to all manner of places. It is directed at redeemed church. if Dove media goes on to prove me wrong and maintains its autonomy..I will be very happy because these marketers are taking the ****. Meanwhile, I will view Dove media as I view their parent company and that's uh oh! watch out for the preachers and the controlling of the artistes and scripts to fit their christian right views.

In the short term, we are happy just so the marketers can have competition but in the long run, it doesn't seem promising. Hopefully, some others without any policies will come through and just gives us a broad variety of things to watch. You want Christian movies, great. You want your regular love stories, horror, drama, et al..great. Variety is the spice of life.

I hope you are less confused. if not, I can't help you my dear. Try Redeemed. There is always one round the corner. Just like Mcdonalds.


Wow. I'm really getting confused cos you seem to make so much sense, especially @highlighted.
 
The Dove media issue has it's advantages and disadvantages. I hope the disadvantages do not out number the advantages.
But the problem is that we need an alternate source of marketing movies because we're tired of these marketers.
 

moviewizard

Well-Known Member
olofofogal said:
olofofo wetin u wan see pompom for?she doesnt do small boys oh.:biggrinsa
See u, pick ya mind from the gutter.U no wetin i wan see am for, abeg na juist to hang out with her when she's around o so get ur mind clean..yeye girl, anyways u don get my pm?
 
olofofogal said:
just which of the marketers are u?i already have my suspicions but i dnt want to reveal ur id.

Perhaps this is why your journalistic qualities are so poor. You are completely unable to read people or discern anything. You have your suspicions of which marketer I am? I am a marketer? What hallucinogenic drugs are you taking? I might like some of it on occasion. You are certainly funny on here. Perhaps you should become a stand up comedian?:) Just trying to help.

I am neither a marketer, journalist, actress or singer. Neither am I aspiring to be any of the things I have mentioned. Now, move right along....
 

Joi

Code Cracker
shege jagwa alegrrrrrrrrrrrrrrrrra haba :teu26: :teu26:

allegra-bijou said:
Perhaps this is why your journalistic qualities are so poor. You are completely unable to read people or discern anything. You have your suspicions of which marketer I am? I am a marketer? What hallucinogenic drugs are you taking? I might like some of it on occasion. You are certainly funny on here. Perhaps you should become a stand up comedian?:) Just trying to help.

I am neither a marketer, journalist, actress or singer. Neither am I aspiring to be any of the things I have mentioned. Now, move right along....
 

olofofogal

Let d smoke carry d point
allegra-bijou said:
Perhaps this is why your journalistic qualities are so poor. You are completely unable to read people or discern anything. You have your suspicions of which marketer I am? I am a marketer? What hallucinogenic drugs are you taking? I might like some of it on occasion. You are certainly funny on here. Perhaps you should become a stand up comedian?:) Just trying to help.

I am neither a marketer, journalist, actress or singer. Neither am I aspiring to be any of the things I have mentioned. Now, move right along....


u are lucky i am not in a fighting mood,infact u for see my red eyes wey fit light firewood,however i will consider the comedy but i wont stand up to do it...hmmm about the drugs,i will pm u the name,dnt want everyone on nr taking it now do we?anyway mr-i-too-know take am easy or just write a book on this ur gra-gra!
 

olofofogal

Let d smoke carry d point
moviewizard said:
See u, pick ya mind from the gutter.U no wetin i wan see am for, abeg na juist to hang out with her when she's around o so get ur mind clean..yeye girl, anyways u don get my pm?

wizard i see ur pm,i replied but ur inbox is full.wetin u dey store there?so u wan hang out with pompom?does pompom wanna hang out witya?bgrin: bgrin: bgrin:
 

ogonna

Active Member
pompom said:
Isn't that typical.. one person starts something everyone falls in line and most of the time without creativity. I liked that Onikan theater had a lot of parking. Ajebotas can kiss my ...
PomPom,

You have me more than a little confused. First off, the revitalization of interest in the cinema culture in Nigeria can only be a good thing, right? Therefore, the building of new movie theaters across Nigeria can only be to the ultimate benefit of Nollywood if the developers can be persuaded to install DV projectors along the the cine projectors. Nollywood movies whether cine or DV can then be shown in these theaters. As the regular movie goer base increases beyond ajebota teenagers mostly resident on VI and Ikoyi, they'll inevitably seek more than Hollywood. The Indian and Chinese communities have gotten Silverbird to screen Indian and Chinese movies. I figure that Silverbird and the newer theaters can be persuaded to screen quality Nollywood movies when it becomes clear that there's money to be made from this new line of business.

Regarding ajebotas, I always thought market segmentation was the very essence of Hollywood. You know, the summer surf-and-sex and big-budget action movies for teenagers and the autumn dramas for the Oscar season. Many movies targetted at Americans blacks revolve around love and relationships because Hollywood's noticed that its black females who pay for the movie tickets more often and know they will more likely fork out for a 'Two Can Play That Game' or 'The Best Man' than for any black action flick.

So what's wrong with e.g. Emem Isong focussing on dramas revolving around love and relationships which would be targetted at ajebotas or ajebota wannabes. Campus girls in Lagos will trip at dates at Silverbird - if they can be lured to going to theaters to see Nollywood movies, they'll certainly drag their toasters/boyfriends with them to cough out N1, 500 per ticket. The money rituals and wicked mother-in-law movies can then remain on VCD for the lower demographic.

In summary, do you think that kind of market segmentation could work in Nigeria?
 

Crystalgirl

Well-Known Member
allegra-bijou said:
My "ire" is directed at Redeemed.

Dove media may be fit for the purpose of distributing movies but they may not be good for the industry in the long run because we will just be exchanging devils.

I may be judging them too soon

In the short term, we are happy just so the marketers can have competition but in the long run, it doesn't seem promising.

I hope you are less confused. if not, I can't help you my dear. Try Redeemed. There is always one round the corner. Just like Mcdonalds.
Ah! Your issues are clearer now. Thanks for taking the time to clarify. :nature-sm
 
P

pompom

Guest
ogonna said:
PomPom,

You have me more than a little confused. First off, the revitalization of interest in the cinema culture in Nigeria can only be a good thing, right? Therefore, the building of new movie theaters across Nigeria can only be to the ultimate benefit of Nollywood if the developers can be persuaded to install DV projectors along the the cine projectors. Nollywood movies whether cine or DV can then be shown in these theaters. As the regular movie goer base increases beyond ajebota teenagers mostly resident on VI and Ikoyi, they'll inevitably seek more than Hollywood. The Indian and Chinese communities have gotten Silverbird to screen Indian and Chinese movies. I figure that Silverbird and the newer theaters can be persuaded to screen quality Nollywood movies when it becomes clear that there's money to be made from this new line of business.

Regarding ajebotas, I always thought market segmentation was the very essence of Hollywood. You know, the summer surf-and-sex and big-budget action movies for teenagers and the autumn dramas for the Oscar season. Many movies targetted at Americans blacks revolve around love and relationships because Hollywood's noticed that its black females who pay for the movie tickets more often and know they will more likely fork out for a 'Two Can Play That Game' or 'The Best Man' than for any black action flick.

So what's wrong with e.g. Emem Isong focussing on dramas revolving around love and relationships which would be targetted at ajebotas or ajebota wannabes. Campus girls in Lagos will trip at dates at Silverbird - if they can be lured to going to theaters to see Nollywood movies, they'll certainly drag their toasters/boyfriends with them to cough out N1, 500 per ticket. The money rituals and wicked mother-in-law movies can then remain on VCD for the lower demographic.

In summary, do you think that kind of market segmentation could work in Nigeria?
All this from a few sentences I wrote..? Ol Boy, You do take these posts on NR literally don't you? I am having fun here ooo If you go through our threads and posts, you will find that many post just for the heck of being on one side of an argument and catching a little fun.

Now what is confusing you? The fact that I stated the obvious? That many people will start copying Ben Bruce without thinking it through?. I was actually in a round about way praising Ben and his family for thinking up and investing in the idea. The follow follows will soon join without solid plans and then be gone from the scene in just a few years. That is how the Homvie market was born and that is why there is so much turmoil in it right now. Living in Bondage came out, everybody rushed into the business for all wrong reasons without thinking up long term plans for distribution and the like...

Now for the rest of your essay, I hate the class strata in Nigeria. To the extent that Ajebotas think they are better than others by virtue of the fact they were born with a golden gavel in their respective mouths, they can go dive in the lake. However, my statement does not mean that I will not cater to them when it comes to the business of making money. Market segementation may work but it depends on the segementation itself. If I wrote about this, we would be here for a long time. These are issues I address and discuss in more appropriate environments not NR where I am trying to chill and have fun.

And what do you mean by lower demographic? Is that a segement of human beings who don't deserve to watch things they like on the big screen? I need to understand you first before i unleash ... :)
 
olofofogal said:
u are lucky i am not in a fighting mood,infact u for see my red eyes wey fit light firewood,however i will consider the comedy but i wont stand up to do it...hmmm about the drugs,i will pm u the name,dnt want everyone on nr taking it now do we?anyway mr-i-too-know take am easy or just write a book on this ur gra-gra!
I thank God you are not in a fighting mood because "eye wey fit light firewood" is not something one wants to see. However, before you start to light the firewood I don pluck your eye comot so you go still dey without ammunition as usual:)

Well, you can sit to do comedy if you like. Lie down. Whatever! Just do it. You are clearly better at making people laugh at/with you.

Please PM me the name as quickly as possible..as you can see, the weekend is upon us.

I am a Miss and not a know it all, at all...I no get patience to write book but when I find the time and patience I shall dedicate it to you.
 

ogonna

Active Member
pompom said:
All this from a few sentences I wrote..? Ol Boy, You do take these posts on NR literally don't you? I am having fun here ooo If you go through our threads and posts, you will find that many post just for the heck of being on one side of an argument and catching a little fun.

Now what is confusing you? The fact that I stated the obvious? That many people will start copying Ben Bruce without thinking it through?. I was actually in a round about way praising Ben and his family for thinking up and investing in the idea. The follow follows will soon join without solid plans and then be gone from the scene in just a few years. That is how the Homvie market was born and that is why there is so much turmoil in it right now. Living in Bondage came out, everybody rushed into the business for all wrong reasons without thinking up long term plans for distribution and the like...

Now for the rest of your essay, I hate the class strata in Nigeria. To the extent that Ajebotas think they are better than others by virtue of the fact they were born with a golden gavel in their respective mouths, they can go dive in the lake. However, my statement does not mean that I will not cater to them when it comes to the business of making money. Market segementation may work but it depends on the segementation itself. If I wrote about this, we would be here for a long time. These are issues I address and discuss in more appropriate environments not NR where I am trying to chill and have fun.

And what do you mean by lower demographic? Is that a segement of human beings who don't deserve to watch things they like on the big screen? I need to understand you first before i unleash ... :)
Point taken. No more dogon turenchi from me in future. BTW, which are these more appropriate environments you refer to? I admire your dislike for social stratification but considering that its being going on since primeval times, I doubt human nature is going to change any time soon. Inequality, said the sage, is the human condition.

'Me-tooism' is the essence of capitalism. Since Apple came out with the iPod, there are at least a dozen rival media players out there. Microsoft is even about to make one too. Sony's Betamax was technically superior to VHS but look who won the VCR format war. What did the Japanese ever invent [except karaoke!] but no one can beat them at taking Western inventions and finding ever cheaper ways to make improved versions. See - you can't get away from 'me-tooism' anywhere on earth.

Nollywood is in transition. When the PomPoms, Tunde Kelanis et al eventually set up their own distribution networks [or work with South Africans to create one], you guys will then create and define your own market and dominate that environment. Then there will be market segmentation per force. There's more than enough to go around any way. There will alway be peeps who want to see Peter Edochie and Kanayo O. Kanayo transmute to pigs and vultures. Idumota can service that market.

'Lower demographic' as in sociological jargon/marketing speak for working class, artisan, petty trader types. Yes, they are most certainly entitled to watch the stuff they like. I was just noting that movie preferences will often be based at least in part on socio-economic background, age etc. If your worldview incorporates wizardry and you believe in money doubling etc, you might prefer watching 'Desperate Billionaire' or 'Billionaires' Club'.

An aside - there's a good reason why Idumota marketers keep making movies in which the wife murders her rich trader husband in connivance with an over-ambitious apprentice and then the late husband's family throws her out and seizes their brother's property. A 40 year Idumota trader who leads a sedentary lifestyle, drinks and smokes heavily etc is a prime candidate for stroke. Since no one dies of natural causes in naija, it has to be his undergraduate wife and her campus boyfriend that murdered him in order to loot his bank account. Its also partly because, in real life, quite a few 40 year old Idumota traders who marry 18 year old undergraduates have the nasty habit of dying suddenly and the wife disappears with the senior apprentice, having cleaned out the bank accounts/sold off the stock. Believe me, I've heard both versions with these very ears - much to my internal amusement. But the point is - the people telling me these stories literally believe in them. If I were a filmmaker, I'd cash in on these beliefs on the principle of art imitating life.

There - I did it again! Long tory. Guess being concise is not my greatest strength....
 

olofofogal

Let d smoke carry d point
allegra-bijou said:
I thank God you are not in a fighting mood because "eye wey fit light firewood" is not something one wants to see. However, before you start to light the firewood I don pluck your eye comot so you go still dey without ammunition as usual:)

Well, you can sit to do comedy if you like. Lie down. Whatever! Just do it. You are clearly better at making people laugh at/with you.

Please PM me the name as quickly as possible..as you can see, the weekend is upon us.

I am a Miss and not a know it all, at all...I no get patience to write book but when I find the time and patience I shall dedicate it to you.



bgrin: bgrin: bgrin: WHOS PAYING FOR MY PRESCRIPTION???
 

bluestocking

Well-Known Member
This has got to be the best thread i've seen in a while on NR. Even MW :D is making a lot of sense.
I have to say agree totally with allegra, infact he or she couldnt have said it better.
 
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