More foreigners arrive...

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Sola

Administrator
Staff member
#1
The foreigners continue to flood in, especially South Africans, and soon all the critical sectors of the industry will be in their hands, just as we are unable to manage our own Oil Industry. Look at them facing distribution, arguably the most lucrative! Of course there are no modern policy in place guiding the infusion of foreign capital into this fledgling industry. From the frying pan into the pit of hell!

At least they have enough money to fight the Idumota boys (because the Film Cooperative is not doing a good job).

Nigeria...What a country!


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TODAY'S GUARDIAN

Nu-metro boosts Nigerian home entertainment industry

Nu-metro home entertainment, part of Johnnnic communication of South Africa has announced plans to launch into Nigeria's growing entertainment industry with its unrivalled pedigree in all spectrum of home entertainment business.

Speaking about the company's operation in Nigeria, Mr. Anthony Ward, Directed, Johnnic Communications South Africa noted that the entry of Nu-Metro to the Nigeria Home entertainment market would elevate the industry and make it more viable for practitioners and stakeholders.

To achieve this, Ward noted that Nu-Metro n partnership with Nigerian producer would provide a structure distribution network, inject massive funds into the industry while also adding professional expertise to content development in the industry.

At a media briefing held at the MUSON Centre, Lagos, Nu-Metro introduced what will be its first releases in Nigeria the 'Celebration Collection' - a series of twelve of the most popular Nigerian home movies. They include Out of Bound by RMD, Domitila by Zeb Ejiro, The Gardner by Patric Doyle, Thunder bolt (Magun) by Tunde Kilani, Violated I and II by Amaka Igwe,

Issues about piracy also took centre stage at the event. According to Toyin Subair, high profile copyright lawyer and also Director Nu-Metro West Africa, the organisation is poised to collaborate with all the stakeholders in the Nigerian film industry to help nip the cankerworm of piracy in the bud.

Subair recalled that Nu-Metro for upwards of three years have research the Nigerians home video and film market in order to come up with strategies that will correct the defective distribution network in the country.

Also speaking at the event Israel Edjeren, marketing manager Nu-Metro West Africa, who estimated Nigerian home video market to the tune of well over N5 billion naira, said with the help of Nu-Metro the prevailing trend in the industry will be further enhanced to deliver comparable result as recorded in other advanced markets.

The event attracted other key figures from Nu-Metro South Africa and the cream of Nigeria's film producers, actors, actresses, and video club owners.
 

Videoscope

Naija Movie Critic
#2
I saw that article too and I almost wept. We're losing our country simply cos we can't get our act together and there are people who can so they want to do it for us- to their own gain.
 

bigmomma

Well-Known Member
#3
hey if naijas no wnat behave na another man go chop d fruits of dia labor. i am all for the move sha with this. i even believe that we will get better productions cos NU-metro will want quality productions behind their name and not just yeye yeye movies jumping up and down the shelves
 

brandi

Well-Known Member
#4
That is what's wrong with us. We can't keep running away from our problems because we pay heavily when we invite foreingers to manage our resources.
 

vince

Well-Known Member
#5
Originally posted by Videoscope
I saw that article too and I almost wept. We're losing our country simply cos we can't get our act together and there are people who can so they want to do it for us- to their own gain.
Save your tears,videoscope!Or else you wanna weep for the idumota kartel,'cos these means their stranglehold is about to be loosened.
It is not bad that this people are coming in,as a matter of fact,it is fantastic news.
They are coming in with what we've been praying for,heavy dose of investment cash and huge marketting expertise.
What will happen is,nigerians with huge investment cash who have been holding back,will now study how this people are going to operate,wait and see if they succeed,and then move in to pump more money and do as they are doing.
I don't think there is going to be the scenario whereby foreigners will take over everything.It is a very big and open market that can be dominated by none.
As long as they don't mess about with the contents of our movies,i'm cool with this.
The idumota guys have done their bits and set the ball rolling.It is time to move to the next level,and this is the beginning of that.
HAPPY DAYS AHEAD!!! :D
 

vince

Well-Known Member
#6
Originally posted by bigmomma
hey if naijas no wnat behave na another man go chop d fruits of dia labor. i am all for the move sha with this. i even believe that we will get better productions cos NU-metro will want quality productions behind their name and not just yeye yeye movies jumping up and down the shelves
True that.
 

Sola

Administrator
Staff member
#7
Nu Metro celebrates Nigeria’s best movies

Barely two months after the launch of Nigerian movies on the dial of international pay channel, M-Net’s African Magic and the critique that trailed it, it’s pertinent to state that the popularity and acceptance of Nigerian movies is on the rise as a new entrant into the Nigerian movie world aptly dubbed Nollywood is Nu Metro Entertainment.

Nu Metro, an affiliate of Johnnic Communications, South Africa’s mission in Nigeria seems tall but surmountable. Speaking about the company’s operation in Nigeria, Director, Johnnic Commmunications, Anthony Ward, disclosed that the entry of Nu Metro to the Nigerian movie industry, would elevate the industry, and make it more viable for practitioners and stakeholders.

With its project tagged Celebration: A Collection of Best-selling Nigerian Movies, twelve indigenous movies - Thunderbolt, Violated (1&2), Oore Pe, Onome(1&2), Living In Bondage(I&2), The Gardener, Out Of Bounds, Domitila (1&2) and Mortal Inheritance - are now freshly duplicated and repackaged, to be redistributed to a wider movie audience through a more viable structure and network for marketing and distribution which has been the bane of the industry. The 12 movies according to Nu Metro’s Managing Director, Toyin Subair’ were selected after a comprehensive scientific research on movies that Nigerians would love to see again or have in their libraries as a collector’s items.”

The movies now available in VCD format are packaged in DVD cases and re-recorded with hi-tech equipment to avoid the various problems associated with sub-standard VCDs during viewing.

Capitalised by Johnnic Communications, one of the leading empowerment company in South Africa, the new distribution network, according to Subair, would employ the support of existing distribution system that will involve Kenneth Nnegbue’s NEK Videos and the Video Clubs Owners Association (VCOAN), that according to Subair, “ Nu Metro is building a relationship based on trust.’’

To fight imminent piracy of the works, Nu Metro would work with the National Copyright Commission (NCC). “Besides we shall make the products available to curb the issue of piracy. For effective distribution, the company would also employ its influence and network to ensure the movies go to other parts of Africa.”

Top actor, Richard Mofe Damijo and coincidentally the producer of one of the movies, Out Of Bounds, commended the initiative. “It is a good one in the sense that it will expose the activities of the Nigerian movie industry to a larger audience. For me, it is not about money but exposure. I will always support any project that will give more exposure to our works.”

Opa Williams, producer of Onome, another movie celebrated in the project also expressed optimism. “For someone to be interested in what you are doing that means you are doing well. Our problem is distribution and marketing. If Nu Metro can improve the standard, it’s good for us. It will also break the monopoly of Idumota,Onitsha as well as AFCON marketers’ monopoly. I hope we don’t abuse the opportunities. I hope it’s not another form of neo- colonialism.”

Nu Metro’s operations, from checks would also be involved in having access to intellectual property rights and protection of intellectual property and rights of producers and directors. There are also plans to build multiplexes in Nigeria’s cosmopolitans to encourage the cinema culture. The outfit, according to Subair, would also be involved in newly produced movies that meet Nu Metro’s standard for effective distribution and marketing. “We are bringing expertise to the distribution and marketing. We believe that marketing should get to a stage of proficiency that financing the next movie should not be a problem to the producer. We want to build a reputation that will entice banks and other financial houses to your project simply because you say Nu Metro has agreed to distribute the movies after production.”


http://nigerianewsnow.com/
 
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