Netflix Adds Personalized Individual User Profiles

Sola

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Netflix is rolling out its long-anticipated user profiles, allowing multiple members of a household to create personalized accounts and get personalized recommendations based on their own individual viewing habits, rather than the habits of an entire household.

When a new user signs up, he will be prompted to create user profiles for everyone in the household, and they will be asked to create a taste profile based on genres that they prefer...


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