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Pls Stop Renting Nigerian Movies!!

Discussion in 'FILMMAKING, INDUSTRY, TECHNOLOGY' started by khamileon, Jun 3, 2004.

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  1. Sola

    Sola Administrator
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    No, we're far from being on the same page.
    But that is neither here no there. Those who want to get the thread will. I'm done.
     
  2. aatirene

    aatirene Member

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    We are still debating this issue!!

    Like I have said before, until the framework is in place for the consumption of legitimate nolly movies and the awareness of the location of such vendors is presented, piracy will have the day.

    Its simple supply and demand!!

    I do not condone piracy, but I expect this forum to be realistic about why it exist in the absence of legitimate framework.

    Sola, I feel for you but if you have the power to provide alternative venues for the members of this forum to go and get legit purchasable and rentable movies, please do so or its off to the pirates we go!!

    Cheers all

    Alex
     
  3. Obariba

    Obariba Koininonia

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    Supply and Demand !!!!!!

    My point exactly !!

     
  4. Sola

    Sola Administrator
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    :roll
    Again? It keeps shifting!
     
  5. Obariba

    Obariba Koininonia

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    ???????

    Shifting ????? Duhhhh !!
     
  6. Sola

    Sola Administrator
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  7. aatirene

    aatirene Member

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    Sola,

    Please forgive me if I give the impression that I blame you on this issue. You have already stated we are on the same side.

    However there is a slight difference of opinion on what the end consumer should do about this. My understanding of your stance is that there is no framework to deliver legitimate movies and thus piracy is high, but you seem to indicate that the onus is on the consumer NOT to use the pirates editions. It is a a kind of educative perspective you are taking, or lets be bolder, an idealist perspective.

    Like I said before, I do not believe the vast majority of nollywood fans actually seek the pirated editions. It is the need of such entertainment that drives them to their local store to purchase or rent. Have you tried asking the store keeper whether their edition is an original or pirated edition.

    Try it and let me know how many slaps you took!!

    I feel the end consumer has created the vast demand, the pirates saw the opportunity and exploited while the nollywood copyright holders simply can't think collectively. Take a closer look, the ones who need educating (business education) are really the copyright holders and their investors.

    Heres an idea, create a franchise called BH Movies (Back Home Movies) which is created, endorsed by the nolly organisations, market and BRAND the franchise properly in the areas of high population for nollywood fans. The franchise has three states, sell, rent or sell and rent. You must purchase a minimum number of movies monthly by default. The franchisees as a body can then collectively question quality of production, seek alternative medium like CDs instead of VCDs etc. Make the application to get such a franchise easy, and see if people do not seek to take it. Let it be the McDonolds of the Nollymovies, as you have blockbuster.

    This may affect the smaller scale stores in play at the moment, but right now we seem to be agreeing that several of them are pirates, so no real loss and they too can apply for a franchise.

    Any other store selling nollymovies is then a pirated store.

    I do not consider myself clever, but I feel such a venture would be a start inthe right direction.

    Cheers

    Alex
     
  8. Sola

    Sola Administrator
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    What you suggest was attempted by www.fanmovieland.com, the FAN guys. It is currently having issues due to the lack of cooperation between the producers at home, some unrealistic financial expectation on their part, the deep rootedness of piracy in the vein of the average Nigerian who will settle for crap as long as it is cheap, then come here to say the sound is bad or picture is not clear, etc. To put a proper system in place to distribute movies abroad, by the time the movies move from hand to hand, it will reach the consumer at about $12 - $15. You're going to have problems competing with pirates at $3 - $5 apiece. I know someone in NY currently trying hard to legitimately secure movies to sell/distribute. Because we tend to settle for what we can get now, rather than see the bigger picture of what could be if we persevered, piracy in competition is making him reduce the street cost to no more than $5 per tape. For him to make money from his distribution agreement with the boys back home, he does not pay more than a $1000 for rights to any movie he distributes. Now, which maviemaker would want to accept that chickenfeed for all of the US rrights to his movie in Naija or anywhere?

    The problems are bigger than you think. My movie was available in places where they were also pirated. So what's the big deal? The consumer who sincerely cares about the product has to know this is an industry in its infancy and should do something, no matter how small, to help it grow. That is the point of education here. I can't force anyone, but I can explain a little more.
     
  9. aatirene

    aatirene Member

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    Hello Sola,

    Thanks for the reply.

    I disagree that franchising and what FANMOVIELAND stand for are the same.

    It seems to me looking at the business model of FAN, is that it tried to create an open distribution system. Where anyone who had store could register and purchase movies form a central body. The store itself would have no branding towards FAN but only that it purchased films from there.

    This is why I gave McDonalds and Blockbuster as examples. The Branding is THE STORE, colours, culture etc. The first stores opened should be corporate BH Movie stores (not franchises) to enforce and deliver proof of concept. These stores should have signature days where nolly stars come and sign purchased films and other items linked to Nolly. Afterall stars fly to the west everyday!!

    It is the branding that is key here. It must be identified by the end consumer visually not virtually. It must be supported by the stars and entourage of the industry to succeed. So when I walk down the road, I know BH Movies stores are legit, I do not go to Tola's store that sells yams, fish and videos when BH Movies is there. All it takes (I am based in London) is to open such a store in Peckham, or Deptford, Brixton etc. Use proper marketing, we can compete on price, we only fail in distribution. The solution I gave is not a one day fix, but a beginning.

    I believe we can expand something like that.

    Like I said earlier, I do not deem myself to be clever, but our people are very judgemental visually (not in a bad sense, b4 anybody attacks me here) and as such we should capitalise on that. BH Movies (the name can be anything you like) should show a semblance of where African business is going, organised and something to be proud of. Patronage will come. The Pirates days should be numbered not forever, so lets start slowly.

    But good thing about this discussion, is I believe there is an opportunity to discuss the SOLUTIONS rather than discuss the problems of which we are all well versed. This forum has proven that.

    Please can anyone else come up with another suggestion on how we can create the framework slowly to release the grip (they wont let go easily either) that the pirates have.

    Once again thank you Sola.

    Alex
     
  10. Sola

    Sola Administrator
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    Yours are fine ideas I admit. Nothing is impossible with adequate resources and commitment.
    Another problem though is the uneven quality of our movies. We have to attain a minimum consistency level in the area of quality to even start insisting people should support us properly. If we sustain the quality, "we will have mouth to talk", abi? Quality will increase viewership and then we can start meddling with the price too.
     
  11. Obariba

    Obariba Koininonia

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    Availability is the answer and good marketing. I buy Ovation magazine often. 2 for 1 !!!
     
  12. samira

    samira Guest

    Even if we buy it from Nigeria/Ghana, how sure are we that the ones we bought are the original tapes/DVD? I do not see what the big fuss is all about renting the movies. If the store owners have the original tapes/dvd and wants to rent it out, I think they are entitled to do so as long as they are not selling copies of the original movies. The movie shops should not go out of business simply because people are renting their movies...yes, "their" movies as they bought them and it is now theirs!

    I do agree that there is a serious problem out the with the way the movies are being sold and I strongly believe that the movie industry has totally lost control of how they are producing the movies and distributing them and that is where the matter lies!

    STOP BLAMING THE STORE OWNERS AND DO THE RIGHT THING!!!
     
  13. samira

    samira Guest

    You have made some valid points. However, last year when the actors/actresses came to MD, I personally spoke to Zack Orgi (SP) and showed him the movies I just bought from Eko store in Langley Park, MD and he told me that this is the reason why they are not making it well as actors.

    I point blank told him what stores where responsible and where they were located. But coming to find out later that, there is not much they can do here. If they can prove that the movies the store owners are selling are not the original copies, then they have a case.

    Even here in the US, they are also struggling with the same problem as while their movies are playiing in the cinema, copies are already being sold. But with the blockbuster shops and Hollywood video's etc, they have to wait for about three months before they get the new movies and then rent it out...

    I do not think, that renting the movies is the problem with the Nigerian Movies. The directors/producers need to work hard and improve the movies and not blame the movie store owners. Even if they have a shop here in MD and they tell us that they got the movies from Nigeria, how do we know for sure that these movies are the original one and not a copy.
     
  14. Sola

    Sola Administrator
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    You have no idea Samira. You think the "rental" stores only exist in the US? Let's say you write a book and you put it out on retail. Rental stores buy a single copy and start renting out to people who may have bought copies, keeping the money in their pockets - who is the loser? Of course you do what you can to fight and complain. Its better not to sell at all than to go around giving your work out free to everyone. Why should a moviemaker work hard to improve the movies if the rental stores will make the profit from their investments?

    We have mentioned all these and you're just making us go over aspects we have covered multiple times. I doubt anyone can introduce a newer dimension to this thread now. We may have covered it all.

    I agree we should focus on SOLVING THE BIGGER PROBLEMS FIRST. The rental people in the US will be taken care of eventually. They're a small problem here where there is law. Piracy can't be stopped, but it can be reduced. The bigger problem is rental in Naija where they oil palms to stay in business.

    Now, am really done with this old thread.
     
  15. samira

    samira Guest

    Sola, I am very much aware that the rental stores exist everywhere. However, you failed to answer my question. How can they differentiate the original movies from the copies? It is not as easy as you say it is in your last paragraph. I am pretty sure that the store rentals are not only buying the original movie and lending out only that one movie. They have at least three or four of each movie in stock. And in most cases, they are copying them as they only buy one original one and then copy it. That is why I said, it will be difficult to solve this problem as we are not sure of the original movies and the ones that are copied.

    The movie industry needs to work on how they are distributing the movies and hopefully all will be well...if this thread is tired out, please close the thread then. :)
     
  16. Sola

    Sola Administrator
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    Doesn't matter what they rent out - pirated or original. As long as they are not repatriating money to the producers/marketers, it is abuse and should be curtailed. Most actually buy one and burn multiple copies. Its called reaping where you did not sow.

    Still, there are bigger problems. Let the filmmakers too put a proper marketing structure in place so we can really help them fight the nuisiance. Without a legitimate aletrnative, where will people go?
     
  17. vince

    vince Well-Known Member

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    I just can't stop renting them HVs jare!Not my fault,though!Bad marketing.
     
  18. samira

    samira Guest

    DITTO !!! :biggrinsa
     
  19. Obariba

    Obariba Koininonia

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    Im content buying my movies from my dealer...when Nollywood is serious they will make their movies also available via Blockbuster !!!!
     
  20. Henchey

    Henchey Active Member

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    I'm not sure its the responsibility of the fimmakers themselves to put these structures in place. They should stick to what they do best - making films.

    I think dedicated marketing companies need to do it, and then strike deals with the filmmakers. At the end of the day, the Nigerian HV is just another product, like soap, bread, trainers or cars.
    There's a ready and tangible market. There's an in-demand product.
    Somebody needs to use their money to fill a gap in the market, instead of stockpiling Nigerian money in foreign banks, or worse still, under their beds in London!!!
    The problem is, Nigerians never venture into uncharted territory untill 'someone else' does it, starts making millions...then what happens?
    100million Nigerians follow suit!:rolleyes: :rolleyes:
     
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