I put up a post a couple of days ago about 2 new Sony cameras... well they announced the prices - seriously cheap for what you are getting. THEN... RED comes out today and slashes prices by about 50%... holy frigging cow!! a RED ONE is now $4000?? ?? ?? This is seriously going to kick up a big storm in the camera world... what's next? How cheap can Canon, Arri and all others go? Has the new price of the RED ONE now killed off the Black Magic Cinema Camera?? A ton of people have cancelled their BMCC orders... well they never put the camera out there. Crazy times, exciting times... Total WIN, WIN for the 'consumer'. PS - I think the RED ONE has just SOLD OUT. PPS - Not all of this is verified but probably very, very close.