Yar’Adua reappoints Emeka Mba as Nollywood regulator

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Sola

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By Zuma Rock News

President Umaru Musa Yar’Adua has reappointed Mr. Emeka Nkem Mba as the Director General of the National Film and Video Censors Board (NFVCB) to another four year term. The reappointment was announced over the weekend by Professor Dora Akunyili, the Minister of Information and Communications, which supervises the Board.

Mba who was appointed for the first time in June 2005 is the third boss of the regulatory body which was set up following the sudden surge into prominence of the Nigerian movie industry. The Nigerian movie industry which is popularly known internationally and domestically as Nollywood has, has in a matter of a decade and half, grown to become the third biggest in the world after Hollywood (USA) and Bollywood (India).

His first reappointment, four years ago, came at the heels of an emerging confusion in the management of what was becoming a booming industry but which had started to defy the control of the civil servants who had run the new but visible body. Consequently, the decision by the federal government to inject the energetic impetus of someone from the private sector who was indisputably qualified to head the Board, in the person of Mr. Emeka Mba, was widely hailed and has produced the expected results.

Prior to his appointment as the director general of NFVCB, Mba who succeeded Mrs. Roseline Odeh, a mainline Information Ministry director, had worked as the Regulatory Affairs Manager with MultiChoice Nigeria, the successful South African company that owns the DSTV cable television that has become a feature of the Nigerian family and offices. It was Emeka Mba who was said to have been responsible for the spectacular work on its motion picture practice.

During his stint at MultiChoice Mba was credited with the role the pay cable station (DSTV) played in making the Nollywood an acceptable international brand, especially through its channel – Africa Magic – that was dedicated to the showcase of the Nollywood films. Before then, Mba, a communications and marketing expert, had worked with Phillip Consulting as a consultant on motion pictures.

Most stakeholders in the industry, which since the last ten years, produces over 1000 films annually, have applauded Mba’s reappointment which they hail as a great and positive omen for the industry which they claim has benefited from his unparalleled energy, drive and commitment to an industry of which he is said to have an intimate understanding. They also see the reappointment as an opportunity for the NFVCB boss to actualize his dreams of lifting the Nollywood from its widely acclaimed current dwindling fortunes which are said to have given vent to the vast development in the movie industry of other less-endowed African states.

A top film producer who spoke to the Great Republic in Lagos declared that, ”Mr. Mba brought a rare sense of commitment into the regulation of an industry which was becoming bastardized and had started elapsing into a realm of the all-comers league, especially in the way its products were marketed and distributed”. He also claimed that in these last four years, stakeholders in the industry had come to see the benefit of regulation, which many had resisted, but which is being appreciated now.

The producer also made allusion to the dogged determination of Mr. Mba to bring about sanity in the distribution regimen of the Nollywood industry, an attempt which has now largely sanitized the industry but which had been resisted at the onset by a handful of stakeholders who were benefitting for the confusion that had reigned in the industry.

The producer who claimed to have made inputs into the growth of the movie industry from Nigeria into the other parts of the continents, notably Ghana, Kenya, Tanzania and Kenya, told the Great Republic that, “Emeka Mba possesses both the intellectual and practical capacity to carry out the mandate and growing challenges of regulating a booming film industry at a time that the role of cinema in the lives of the populace is taking on larger dimensions”.

Investigations conducted by our correspondent at the headquarters of the National Film and Video Censors Board in Abuja indicate that Mba’s reappointment was welcomed with enthusiasm by the members of the staff who see it as an appreciation by the government of the role of the Board in the last four years.

Most of the staffers who spoke to Great Republic were aware of the growing responsibilities of the man at the helm of affairs at the Board, especially with the dwindling budgetary allocations which they claim has been the greatest constraint against full realization of the high expectations of the Board by the government and the people of Nigeria.

One director who spoke to our correspondent on a condition of anonymity drew attention to the serious security implications of the Board not being provided with the adequate resources to fully police and regulate the happenings in such a sensitive industry on which the preponderant section of the population depends for information and entertainment, especially at this time when most other avenues of relaxation have collapsed or are collapsing.

He drew attention of our correspondent to the fact that NFVCB is yet to receive the funds for the production of classification labels which are usually tagged to all authorized films prior to their release to the public, revealing that such a lapse is capable of allowing uncensored and unclassified products to flood the market.

He equally drew attention to a recent discovery of the national security system at the highest level of an uncensored, non-classified and unregulated video which contained inflammatory material that the government deemed as having “serious security implications.”

Specifically, he revealed that a video film entitled “Snake Girl I & II” which was circulating in the market was said to have contained an embedded seven minute footage of a message calling on “people of Biafra” to re-open the Biafran secession, while, according to him, the theme and plot of the film had nothing to do with the message.

He therefore argued that there is no way the Board could adequately check against that type of occurrence if it is not properly funded to meet up with its mandate.

Zuma Rock
 

takestyle

Well-Known Member
#2
He equally drew attention to a recent discovery of the national security system at the highest level of an uncensored, non-classified and unregulated video which contained inflammatory material that the government deemed as having “serious security implications.”

Specifically, he revealed that a video film entitled “Snake Girl I & II” which was circulating in the market was said to have contained an embedded seven minute footage of a message calling on “people of Biafra” to re-open the Biafran secession, while, according to him, the theme and plot of the film had nothing to do with the message.
Really?
 

Papino

Well-Known Member
#3
Is anybody seeing my shock at the powers of a president even in areas that should have a more proffessional empathy?It again raises the question,Does the Nigerian constitution-as it is today- give too much powers to the president's office?.
My thoughts..............grinning:
 

TheForce

Well-Known Member
#4
Yardee should have done the same with Soludo by retaining him as the governor of central bank, if he really cared about the nations financial progress.

All the same, I'm very elated that Emeka Mba is retained for another four years. That will give him time to water what he's planted and see it grow to blossoming.
 

Field Marshal

ABSOLUTE SUPREME RULER
#5
Isn't the Film/Video (Entertainment) industry supposed to be independent of the Federal Government? What business does the President have choosing who should be in charge of the sensor's board? :confused:
 

TheForce

Well-Known Member
#7
Should actually be the Akunyili's job to appoint...
I believe she actually did reappoint Mr. Mba. They just wanna make us feel like Yardee is operational by slipping him in. Everybody knows dude have been sleeping for months. A credible attempt to make us think Yardee is still functioning properly.
 

kolinzo

Well-Known Member
#8
I believe she actually did reappoint Mr. Mba. They just wanna make us feel like Yardee is operational by slipping him in. Everybody knows dude have been sleeping for months. A credible attempt to make us think Yardee is still functioning properly.
So the report claiming Yar'adua reappointed Mba is false while the one that reported him not retaining Soludo was true?
 

chi

Well-Known Member
#13
I believe she actually did reappoint Mr. Mba. They just wanna make us feel like Yardee is operational by slipping him in. Everybody knows dude have been sleeping for months. A credible attempt to make us think Yardee is still functioning properly.
the force u know well o...:laugh:......:laugh:
 

zelifat

Well-Known Member
#14
I believe she actually did reappoint Mr. Mba. They just wanna make us feel like Yardee is operational by slipping him in. Everybody knows dude have been sleeping for months. A credible attempt to make us think Yardee is still functioning properly.
LOL!!!! Una wicked o....Baba Go slow don hia nwiii from 9ja people o.
 
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