Making It Direct To Video

[vince]

Can the sector be really viable this way?We all know what a headache bootlegging is to the earnings of the productions.
Isn't it time to start making movies for theatre releases so as to recoup the invested money and make some profits before releasing on video tapes and video CDs.What d'yall think?

 

[Sola]

Vince, there are no theatres. Not anymore. Maybe we have 2 still active in Lagos, and that will not sustain anyone.

It would be nice to get people investing in property such as public halls and theatres.

It is also difficult to find adequate money to produce cine, which is what I suppose you mean when you say go for "theatre releases".

They do use video projectors to take some of the current productions to theatres and available spaces around the country. The ting no easy sha!

 

[vince]

Then they need to work on how to protect their investments if the only viable way at the moment is producing direct to tape.They need to get a lot closer and quicker to the viewing public,or else they loose money.The distribution infrastructure and strategy really need to be mordernised and well organized.There is no point continuing to cry foul about piracy,it is not going away soon.They will just have to find a way to beat it.

 

[khamileon]

Originally posted by vince
Then they need to work on how to protect their investments if the only viable way at the moment is producing direct to tape.They need to get a lot closer and quicker to the viewing public,or else they loose money.The distribution infrastructure and strategy really need to be mordernised and well organized.There is no point continuing to cry foul about piracy,it is not going away soon.They will just have to find a way to beat it.

THE MARKETERS HAVE A LOT TO PLAY IN THIS AND I TELL YOU, THEY DECIDE HOW IT GOES. IT'S LIKE A CARTEL EVEN THE NEW "NIGERIA FILM MARKET" IS NOT AS POWERFUL AS THE IDUMOTA MARKETERS AND THEY ARE PRAYING THAT IT FAILS. IF IT DOES, THAT’S THE END OF EVERYTHING CAUSE THE MARKETERS DICTATE WHAT KIND OF MOVIES THEY WANT.

SOMEBODY MAKES A MOVIE WITH "COFFIN FLYING" AND IT SELLS ALL THE MARKETERS JUMPS IN AND WANTS A MOVIE WITH COFFIN THAT FLY’S, IF NOT NOBODY WILL MARKET UR MOVIE. SO CREATIVITY IS LOST. THANK HEAVENS FOR THE "NIGERIAN FILM MARKET" (OWNED BY PRODUCERS) WE NOW HAVE DIFFERENT KIND OF MOVIES. BUT I JUST PRAY THEY SURVIVE BECAUSE IDUMOTA MARKETERS ARE JUST TOO STRONG AND POWERFUL..

PEOPLE DON’T GO TO THEATERS TO WATCH MOVIES SO MUCH BECAUSE OF CRIME. EVERYBODY IS SCARED. ANOTHER WAY THAT PRODUCERS CAN MAKE THEIR MONEY IS FOR GOVERNMENT TO DISBAND "VIDEO CLUBS” THEY HAVE MORE THAN 10,000 VIDEO CLUBS IN NIGERIA AND THESE CLUBS RENT OUT MOVIES...

 

[vince]

As the sector becomes more democratic and financial sources come from different new areas,the cartel's stroghold will break.That i think is not such a big deal as it seems.Say a guy comes in with a 2mill dollar/euro to invest in the sector.He definitely will not be going to the kartel as with that kind of money,he/she can set up his own complete chain of operation.People like these will come in,believe me.
The kartel will have to make adjustment or go busto.