blackpearl
Well-Known Member
A Largo-based media company has signed an expanded deal to distribute Nollywood movies on demand.
The deal between Brandcast Media and Comcast, Time Warner, Cox and Brighthouse cable TV service providers includes a plan to launch 10 of the top Nollywood movies through pay-per-view channels this summer, introducing more Nollywood movies to American mainstream audiences.
“The whole point of what we are doing is trying to get Nollywood movies to attract audiences in the United States,” said Perry Umoh, president and chief executive of Brandcast Media. “This is the first attempt to get more money for producers before pirates get a hold of these movies.”
Nollywood is the second-largest movie industry in the world in terms of the number of movies produced. The industry pumps out thousands of movies a year, coming second in film production behind India’s Bollywood but leading Hollywood in the number of movies made. Nollywood, which originated in Nigeria and has swept to Ghana, Cameroon and the Caribbean, has consistently confronted problems with movie pirates who quickly make copies of the movies, which are released on DVDs. The pirates then sell the movies at drastically reduced prices — virtually cutting out any profits that could be made by producers.
Nollywood movies to target U.S. audience with pay-per-view launch - Washington Post
The deal between Brandcast Media and Comcast, Time Warner, Cox and Brighthouse cable TV service providers includes a plan to launch 10 of the top Nollywood movies through pay-per-view channels this summer, introducing more Nollywood movies to American mainstream audiences.
“The whole point of what we are doing is trying to get Nollywood movies to attract audiences in the United States,” said Perry Umoh, president and chief executive of Brandcast Media. “This is the first attempt to get more money for producers before pirates get a hold of these movies.”
Nollywood is the second-largest movie industry in the world in terms of the number of movies produced. The industry pumps out thousands of movies a year, coming second in film production behind India’s Bollywood but leading Hollywood in the number of movies made. Nollywood, which originated in Nigeria and has swept to Ghana, Cameroon and the Caribbean, has consistently confronted problems with movie pirates who quickly make copies of the movies, which are released on DVDs. The pirates then sell the movies at drastically reduced prices — virtually cutting out any profits that could be made by producers.
Nollywood movies to target U.S. audience with pay-per-view launch - Washington Post
